M&A Deal Summary

Harris Interactive Acquires Wirthlin Worldwide

On September 1, 2004, Harris Interactive acquired business services company Wirthlin Worldwide

Acquisition Highlights
  • This is Harris Interactive’s 2nd transaction in the Business Services sector.
  • This is Harris Interactive’s 2nd transaction in the United States.
  • This is Harris Interactive’s 1st transaction in Michigan.

M&A Deal Summary
Date 2004-09-01
Target Wirthlin Worldwide
Sector Business Services
Buyer(s) Harris Interactive
Deal Type Add-on Acquisition

Target

Wirthlin Worldwide

Grand Rapids, Michigan, United States
Wirthlin Worldwide LLC is a political and business consulting company.

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Buyer(S) 1

Buyer

Harris Interactive

Rochester, New York, United States
Category Company
Sector Business Services
DESCRIPTION

Harris Interactive, Inc. operates as a market research, polling, and consulting firm. The company provides Internet-based and traditional market research and polling services, which include qualitative and quantitative research, service bureau research, and long-term tracking studies. It conducts various types of custom research, including customer satisfaction surveys, market share studies, new product introduction studies, brand recognition studies, reputation studies, and ad concept testing. Harris Interactive involves in the design, execution, and maintenance of custom and online tracking studies for clients in various industries.

DEAL STATS #
Overall 3 of 4
Sector (Business Services) 2 of 2
Type (Add-on Acquisition) 3 of 4
State (Michigan) 1 of 1
Country (United States) 2 of 2
Year (2004) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2001-11-02 Total Research Corp

Princeton, New Jersey, United States

Total Research Corp. is a market research company provides strategic business and consumer research services..

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2007-08-16 Harris/Decima

Ottawa, Ontario, Canada

Harris/Decima, Inc. is a provider of marketing, public opinion, and market research services.

Buy -
Mergr

Product

Company

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