M&A Deal Summary |
|
|---|---|
| Date | 2004-09-01 |
| Target | Wirthlin Worldwide |
| Sector | Business Services |
| Buyer(s) | Harris Interactive |
| Deal Type | Add-on Acquisition |
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Harris Interactive, Inc. operates as a market research, polling, and consulting firm. The company provides Internet-based and traditional market research and polling services, which include qualitative and quantitative research, service bureau research, and long-term tracking studies. It conducts various types of custom research, including customer satisfaction surveys, market share studies, new product introduction studies, brand recognition studies, reputation studies, and ad concept testing. Harris Interactive involves in the design, execution, and maintenance of custom and online tracking studies for clients in various industries.
| DEAL STATS | # |
|---|---|
| Overall | 3 of 4 |
| Sector (Business Services) | 2 of 2 |
| Type (Add-on Acquisition) | 3 of 4 |
| State (Michigan) | 1 of 1 |
| Country (United States) | 2 of 2 |
| Year (2004) | 1 of 1 |
| DATE | TARGET | DEAL TYPE | VALUE |
|---|---|---|---|
| 2001-11-02 |
Total Research Corp
Princeton, New Jersey, United States Total Research Corp. is a market research company provides strategic business and consumer research services.. |
Buy | - |
| DATE | TARGET | DEAL TYPE | VALUE |
|---|---|---|---|
| 2007-08-16 |
Harris/Decima
Ottawa, Ontario, Canada Harris/Decima, Inc. is a provider of marketing, public opinion, and market research services. |
Buy | - |
