Investment Summary

Harbert Private Capital Invests In Springbot

On January 13, 2021, private equity firm Harbert Private Capital invested in internet software and services company Springbot

Investment Highlights
  • This is Harbert Private Capital’s 4th transaction in the Internet Software and Services sector.
  • This is Harbert Private Capital’s 49th transaction in the United States.
  • This is Harbert Private Capital’s 9th transaction in Georgia.

Investment Summary
Date 2021-01-13
Target Springbot
Sector Internet Software and Services
Investor(s) Harbert Private Capital
Deal Type Growth Capital

Target

Springbot

Atlanta, Georgia, United States
Springbot is a marketing automation and attribution platform that brings together your campaigns across email, web, social, and more, while handy automation features save your time and create multi-channel engagements with your customers. Springbot was founded in 2012 and is based in Atlanta, Georgia.

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Investor(S) 1

Investor

Harbert Private Capital

Birmingham, Alabama, United States

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 1985
PE ASSETS 4.7B USD
Size Mega
Type Sector Agnostic
DESCRIPTION

Harbert Private Equity and Mezzanine is a private equity arm of Harbert Management Corp. The Private Equity group targets leveraged buyouts, recapitalizations, expansion capital investments, and distressed situations. The firm targets opportunities across a range of industries and typical transactions have enterprise values between A$10 and A$100 million. The Mezzanine Capital group seeks subordinated debt investments and can commit $3 to $15 million per transaction. . Harbert Management Corporation was formed in 1985 and has offices in Birmingham, Alabama; New York, New York; Nashville, Tennessee; Richmond, Virginia; London; Madrid; Paris; and Melbourne.

DEAL STATS #
Overall 55 of 60
Sector (Internet Software and Services) 4 of 6
Type (Growth Capital) 9 of 14
State (Georgia) 9 of 9
Country (United States) 49 of 54
Year (2021) 1 of 5
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-11-02 Apkudo

Baltimore, Maryland, United States

Apkudo is specialised in supply chain automation with solutions spanning the entire lifecycle of connected devices. From certifying new devices for launch to optimizing liquidation of refurbished products, Apkudo’s Hive Platform provides a seamless operating system across both internal and external partner systems. Apkudo was founded in 2011 and is based in Baltimore, Maryland.

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FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-02-18 Flight Display Systems

Alpharetta, Georgia, United States

Flight Display Systems is a designer, developer, and light manufacturer of avionics focusing on cabin electronics for business and commercial aircraft and ruggedized special mission monitors and other retrofit solutions for military aircraft. Flight Display Systems was formed in 2001 and is based in Alpharetta, Georgia.

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