Investment Summary

Harbert Private Capital Invests In Placemakr

On March 15, 2022, private equity firm Harbert Private Capital invested in leisure company Placemakr

Investment Highlights
  • This is Harbert Private Capital’s 1st transaction in the Leisure sector.
  • This is Harbert Private Capital’s 54th transaction in the United States.
  • This is Harbert Private Capital’s 1st transaction in District of Columbia.

Investment Summary
Date 2022-03-15
Target Placemakr
Sector Leisure
Investor(s) Harbert Private Capital
Deal Type Growth Capital

Target

Placemakr

Washington, District of Columbia, United States
Placemakr is a flexible hospitality living platform, property manager, and real estate, investor. Its tech-enabled operating platform allows the company to blur the line between hospitality and home, delivering the best experiences of both in a single building. Placemakr's curated spaces in hand-picked neighborhoods allow its guests and residents the flexibility to stay for a night, a year, or anywhere in-between. Placemakr is based in Washington, District of Columbia.

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Investor(S) 1

Investor

Harbert Private Capital

Birmingham, Alabama, United States

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 1985
PE ASSETS 4.7B USD
Size Mega
Type Sector Agnostic
DESCRIPTION

Harbert Private Equity and Mezzanine is a private equity arm of Harbert Management Corp. The Private Equity group targets leveraged buyouts, recapitalizations, expansion capital investments, and distressed situations. The firm targets opportunities across a range of industries and typical transactions have enterprise values between A$10 and A$100 million. The Mezzanine Capital group seeks subordinated debt investments and can commit $3 to $15 million per transaction. . Harbert Management Corporation was formed in 1985 and has offices in Birmingham, Alabama; New York, New York; Nashville, Tennessee; Richmond, Virginia; London; Madrid; Paris; and Melbourne.

DEAL STATS #
Overall 60 of 60
Sector (Leisure) 1 of 1
Type (Growth Capital) 14 of 14
State (District of Columbia) 1 of 1
Country (United States) 54 of 54
Year (2022) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-07-14 Hello Alice

Santa Rosa, California, United States

Hello Alice is a free, multichannel platform that helps businesses launch and grow. A Latina-owned company, Hello Alice is building the largest network of owners in the country and becoming the primary platform for small- and medium-sized businesses (SMBs) to access capital. The Company’s enterprise customers and partners include large corporations, government agencies, and institutions looking to serve SMB owners to ensure increased revenues and promote scale. Hello Alice is based in Santa Rosa, United States.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-08-10 Vology

Clearwater, Florida, United States

Vology is a high-growth strategic solutions provider with the capabilities to handle full Information technology needs from managed services to field services and product solutions. Vology was founded in 1996 and is based in Clearwater, Florida.

Sell -
Mergr

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