M&A Deal Summary

Hanes Acquires Maidenform Brands

On October 7, 2013, Hanes acquired apparel/textiles company Maidenform Brands for 583M USD

Acquisition Highlights
  • This is Hanes’ 3rd transaction in the Apparel/Textiles sector.
  • This is Hanes’ 2nd largest (disclosed) transaction.
  • This is Hanes’ 2nd transaction in the United States.
  • This is Hanes’ 1st transaction in New Jersey.

M&A Deal Summary
Date 2013-10-07
Target Maidenform Brands
Sector Apparel/Textiles
Buyer(s) Hanes
Deal Type Add-on Acquisition
Deal Value 583M USD

Target

Maidenform Brands

Iselin, New Jersey, United States
Maidenform Brands, Inc., is a seller of bras, shapewear and panties under brands such as Maidenform, Flexees, Lilyette, Self Expressions and Sweet Nothings, as well as Donna Karan.

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Buyer(S) 1

Buyer

Hanes

Winston-Salem, North Carolina, United States
Category Company
Founded 1901
Sector Apparel/Textiles
Employees50,000
Revenue 5.6B USD (2023)
DESCRIPTION
Entrance to Hanesbrands' corporate headquarters in Winston-Salem, North Carolina.
Entrance to Hanesbrands' corporate headquarters in Winston-Salem, North Carolina.

Hanes is a consumer goods company with a portfolio of apparel brands, including Hanes, Champion, C9 by Champion, Bali, Playtex, Just My Size, L’eggs, barely there, Wonderbra, Gear for Sports, Zorba, Sol y Oro and Rinbros. Hanes was founded in 1901 and is based in Winston-Salem, North Carolina.

DEAL STATS #
Overall 3 of 9
Sector (Apparel/Textiles) 3 of 7
Type (Add-on Acquisition) 3 of 9
State (New Jersey) 1 of 1
Country (United States) 2 of 4
Year (2013) 1 of 1
Size (of disclosed) 2 of 7
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2010-11-01 Gear For Sports

Lenexa, Kansas, United States

Gear For Sports, Inc. is a seller of licensed logo apparel in collegiate bookstores and other channels.

Buy $55M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2014-06-25 DBApparel SA

Rueil-Malmaison, France

DBApparel designs, manufactures and markets branded ladies and men's intimate apparel with such well-known names as DIM, Playtex*, Wonderbra*, Lovable, Abanderado, Princesa, Unno, Nur Die, Chantal Thomass, Bellinda, and Shock Absorber. With key market positions in France, Germany, Italy, Spain, the United Kingdom, and throughout Eastern Europe, products are sold through traditional trade channels (department stores, retailers, wholesalers, and mail order) as well as specialized chain stores and mass market retailers.

Buy $550M
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