Investment Summary

Halyard Capital Exits TI Health

On March 1, 2023, Real Chemistry invested in marketing company TI Health from Halyard Capital

Investment Highlights
  • This is Real Chemistry’s 4th transaction in the Marketing sector.
  • This is Real Chemistry’s 15th transaction in the United States.
  • This is Real Chemistry’s 3rd transaction in New York.

Investment Summary

Date 2023-03-01
Target TI Health
Sector Marketing
Investor(s) Real Chemistry
Sellers(s) Halyard Capital
Deal Type Add-on Acquisition

Target

TI Health

New York, New York, United States
TI Health is a data-driven marketing and predictive analytics company that delivers omnichannel health care provider (HCP) engagement insights and activation solutions for pharmaceutical and life sciences brands. TI Health was founded in 2010 and is based in New York City.

Search 214,107 Deals Now

SEARCH BY

  • Buyer Type (PE or Strategic)
  • Deal Size ($10M to $10B+)
  • Sector (60 Sectors)
  • Deal Type
  • Geography
  • & More

Try Free

Investor(S) 1

Investor

Real Chemistry

New York, New York, United States

Category Company
Founded 2001
Sector Information Technology
Employees1,600
DESCRIPTION

Real Chemistry is a global health company, focused on delivering analytics-driven, digital-first solutions to the healthcare industry. Real Chemistry uses proprietary technology, healthcare-specific data analytics and deep subject matter expertise to enable its clients to efficiently engage with the broader healthcare ecosystem – including consumers, providers, physicians and payors – and address complex commercial challenges, such as physician education, clinical trial engagement, consumer disease awareness, patient engagement, brand positioning and value articulation. Real Chemistry was founded in 2001 and is based in New York, New York.


DEAL STATS #
Overall 17 of 19
Sector: Marketing M&A 4 of 5
Type: Add-on Acquisition M&A Deals 17 of 19
State: New York M&A 3 of 4
Country: United States M&A 15 of 17
Year: 2023 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-04-05 conversationalHEALTH

Toronto, Ontario, Canada

conversationHEALTH enables health care and life sciences companies to create AI-driven virtual experiences that exceed customer expectations. The company's HIPAA-compliant and privacy-safe system of engagement utilizes advanced natural language processing, medically-trained natural language understanding, and contextual artificial intelligence to transform conversations into highly-personalized interactions via intelligent agents. Purpose-built by the industry for industry, its platform can be deployed for scientific communications, medical affairs, clinical study, and commercial operations to enable greater accessibility, improved responsiveness, and better outcomes. conversationHEALTH was formed in 2017 and is based in Toronto, Ontario.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2024-02-06 Avant Healthcare

Carmel, Indiana, United States

Avant Healthcare is a full-service medical communications company using high science, data-driven strategies, and innovative digital and creative capabilities to develop and facilitate impactful messaging to HCPs, working on behalf of its clients in the life sciences industry. The company provides solutions that span engagement throughout the drug commercialization lifecycle, including medical affairs, promotional medical education, scientific strategy and consulting, and speaker development and management. Avant Healthcare was formed in 1994 and is based in Carmel, Indiana.

Buy -

Seller(S) 1

SELLER

Halyard Capital

Sarasota, Florida, United States

Investor Investor Investor


Category Private Equity Firm
Founded 2000
PE ASSETS 600M USD
Size Middle-Market
Type Sector Focused
DESCRIPTION

Halyard Capital is a private equity firm that focuses exclusively on the tech-enabled business and information services, digital marketing/data analytics, IT cyber security, and IT infrastructure and communications industries. Halyard looks to commit between $10 and $40 million of equity per transaction in companies valued up to $250 million. Investments are typically made to help support leveraged buyouts, growth equity, and other structured investments. Halyard will consider both control and non-control investment situations and prefers North American and European-based opportunities. Halyard Capital was formed in 2000 and is based in Sarasota, Florida.


DEAL STATS #
Overall 28 of 28
Sector: Marketing M&A 9 of 9
Type: Add-on Acquisition M&A Deals 16 of 16
State: New York M&A 5 of 5
Country: United States M&A 28 of 28
Year: 2023 M&A 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2023-03-01 TI Health

New York, New York, United States

TI Health is a healthcare and pharmaceutical digital advertising product line. TI Health is based in New York.

Sell -