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  6. Hallmark Cards Acquires Univision

M&A Deal Summary

Hallmark Cards Acquires Univision

On January 1, 1986, Hallmark Cards acquired media company Univision

Acquisition Highlights
  • This is Hallmark Cards’ 1st transaction in the Media sector.
  • This is Hallmark Cards’ 2nd transaction in the United States.
  • This is Hallmark Cards’ 1st transaction in New York.
Investment Fate
  • Univision was divested to a strategic buyer in 1992 for 550M USD.
  • Univision was sold to a consortium of financial buyers in 2007 for 13.7B USD.
  • Univision was sold to a consortium of financial buyers in 2020.

M&A Deal Summary
Date 1986-01-01
Target Univision
Sector Media
Buyer(s) Hallmark Cards
Deal Type Add-on Acquisition

Target

Univision

New York, New York, United States
Univision entertains, informs, and empowers U.S. Hispanics with news, sports, and entertainment content across broadcast and cable television, audio, and digital platforms. The company’s media portfolio includes the Univision and UniMás broadcast networks, as well as cable networks Galavisión and TUDN. Locally, Univision owns or operates 65 television stations in major U.S. Hispanic markets and Puerto Rico. Univision was formed in 1992 and is based in New York, New York.

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Buyer(S) 1

Buyer

Hallmark Cards

Kansas City, Missouri, United States
Category Company
Founded 1910
Sector Retail
DESCRIPTION
Hallmark store in the Miller Hill Mall of Duluth, Minnesota.
Hallmark store in the Miller Hill Mall of Duluth, Minnesota.

Hallmark Cards, Inc. is a national retailer of cards, gifts, ornaments, and flowers.

DEAL STATS #
Overall 2 of 6
Sector: Media M&A 1 of 2
Type: Add-on Acquisition M&A Deals 2 of 5
State: New York M&A 1 of 1
Country: United States M&A 2 of 6
Year: 1986 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
1984-06-11 Crayola

Easton, Pennsylvania, United States

Crayola LLC is a domestic manufacturer of crayons, which are marketed under the Crayola trademark.

Buy $204M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
1992-04-09 Univision

New York, New York, United States

Univision entertains, informs, and empowers U.S. Hispanics with news, sports, and entertainment content across broadcast and cable television, audio, and digital platforms. The company’s media portfolio includes the Univision and UniMás broadcast networks, as well as cable networks Galavisión and TUDN. Locally, Univision owns or operates 65 television stations in major U.S. Hispanic markets and Puerto Rico. Univision was formed in 1992 and is based in New York, New York.

Sell $550M
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