M&A Deal Summary

Hallmark Cards Acquires Sunrise Greetings

On September 9, 1998, Hallmark Cards acquired media company Sunrise Greetings

Acquisition Highlights
  • This is Hallmark Cards’ 2nd transaction in the Media sector.
  • This is Hallmark Cards’ 4th transaction in the United States.
  • This is Hallmark Cards’ 1st transaction in Indiana.

M&A Deal Summary
Date 1998-09-09
Target Sunrise Greetings
Sector Media
Buyer(s) Hallmark Cards
Deal Type Add-on Acquisition

Target

Sunrise Greetings

Bloomington, Indiana, United States
Sunrise Greetings, Inc. is a provider of greeting cards for special occasions and everyday sending for retailers and consumers.

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Buyer(S) 1

Buyer

Hallmark Cards

Kansas City, Missouri, United States
Category Company
Founded 1910
Sector Retail
DESCRIPTION
Hallmark store in the Miller Hill Mall of Duluth, Minnesota.
Hallmark store in the Miller Hill Mall of Duluth, Minnesota.

Hallmark Cards, Inc. is a national retailer of cards, gifts, ornaments, and flowers.

DEAL STATS #
Overall 4 of 6
Sector (Media) 2 of 2
Type (Add-on Acquisition) 4 of 5
State (Indiana) 1 of 1
Country (United States) 4 of 6
Year (1998) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
1998-01-22 Irresistible Ink

Minneapolis, Minnesota, United States

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
1999-07-21 DaySpring Cards

Siloam Springs, Arkansas, United States

DaySpring Cards, Inc. is a creator of Christian personal expression products.

Buy -
Mergr

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