Add-on Acquisition • Marketing

Halitron Acquires NDG Holdings

On January 12, 2015, Halitron acquired marketing company NDG Holdings for 175M USD

Acquisition Context

This is Halitron’s 1st transaction in the Marketing sector.
This is Halitron’s largest (disclosed) transaction.
This is Halitron’s 1st transaction in the United States.

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M&A Deal Summary
Date	January 12, 2015
Target	NDG Holdings
Sector	Marketing
Buyer(s)	Halitron
Deal Type	Add-on Acquisition
Deal Value	175M USD

Target Company

NDG Holdings

United States

DG Holdings, Inc. is a BPO focusing on digital marketing including web development, email blasts, PPC, and SEO among other marketing services.

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Buyer Overview 1

Buyer

Halitron

Newtown, Connecticut, United States

Category	Company
Sector	Software

DESCRIPTION

Halitron, Inc. develops interactive gaming software to play on cell phones, personal computers, and game consoles.

Deal Context for Buyer	#
Overall	1 of 6
Sector: Marketing	1 of 1
Type: Add-on Acquisition	1 of 5
Country: United States	1 of 4
Year: 2015	1 of 3
Size (of disclosed)	1 of 1

FOLLOWING DEAL

DATE	TARGET	DEAL TYPE	VALUE
2015-02-10	iDealFurniture Henderson, Nevada, United States iDealFurniture LLC is a national network of independent furniture brokers.	Buy	-

DATE

TARGET

DEAL TYPE

VALUE

2015-02-10

iDealFurniture

Henderson, Nevada, United States

iDealFurniture LLC is a national network of independent furniture brokers.

Buy

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