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M&A Deal Summary

Haggin Marketing Acquires SolutionSet

On February 10, 2009, Haggin Marketing acquired information technology company SolutionSet from Fog City Capital

Acquisition Highlights
  • This is Haggin Marketing’s 2nd transaction in the Information Technology sector.
  • This is Haggin Marketing’s 3rd transaction in the United States.
  • This is Haggin Marketing’s 1st transaction in California.

M&A Deal Summary
Date 2009-02-10
Target SolutionSet
Sector Information Technology
Buyer(s) Haggin Marketing
Sellers(s) Fog City Capital
Deal Type Divestiture

Target

SolutionSet

Palo Alto, California, United States
SolutionSet, is a branding and technology company that helps its clients develop rich internet applications and interactive marketing solutions.

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Buyer(S) 1

Buyer

Haggin Marketing

Mill Valley, California, United States
Category Company
Sector Media
DESCRIPTION

Haggin Marketing is a multichannel direct marketing agency that delivers inspiring creative and measurable results for clients including adidas, American Express, AT&T, Dell, eBay, Sunglass Hut International, and more.

DEAL STATS #
Overall 3 of 3
Sector: Information Technology M&A 2 of 2
Type: Divestiture M&A Deals 1 of 1
State: California M&A 1 of 1
Country: United States M&A 3 of 3
Year: 2009 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2008-01-07 I-Centrix

East Greenbush, New York, United States

I-Centrix LLC is a provider of multi-channel list processing services to the catalog and retail industries.

Buy -

Seller(S) 1

SELLER

Fog City Capital

San Francisco, California, United States

Investor Investor

Category Private Equity Firm
Founded 2004
Size Small
Type Sector Agnostic
DESCRIPTION

Fog City Capital is a private investment firm focused on acquiring middle-market business service and software companies. Fog City prefers partnering with management in pursuing transactions. Target companies typically have revenues of $10 to $50 million and EBITDA of $2 to $6 million. The Firm looks to commit $2 to $10 million per transaction, primarily through management buyouts, recapitalizations, and growth financings. Fog City Capital is based in San Francisco.

DEAL STATS #
Overall 1 of 2
Sector: Information Technology M&A 1 of 1
Type: Divestiture M&A Deals 1 of 1
State: California M&A 1 of 1
Country: United States M&A 1 of 2
Year: 2009 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2007-07-17 SolutionSet

Palo Alto, California, United States

SolutionSet, is a branding and technology company that helps its clients develop rich internet applications and interactive marketing solutions.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2010-08-20 Visual IQ

Needham, Massachusetts, United States

Visual IQ, Inc. is an independent provider of multi-touch attribution (MTA) modeling of advertising on digital platforms that helps improve ROI for brand marketers. Visual IQ, Inc. was established in 2006 and is based in Needham, Massachusetts.

Buy -
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