Divestiture • Information Technology

Haggin Marketing Acquires SolutionSet

On February 10, 2009, Haggin Marketing acquired information technology company SolutionSet from Fog City Capital

Acquisition Context
  • This is Haggin Marketing’s 2nd transaction in the Information Technology sector.
  • This is Haggin Marketing’s 3rd transaction in the United States.
  • This is Haggin Marketing’s 1st transaction in California.

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M&A Deal Summary

Date February 10, 2009
Target SolutionSet
Sector Information Technology
Buyer(s) Haggin Marketing
Sellers(s) Fog City Capital
Deal Type Divestiture

Target Company

SolutionSet

Palo Alto, California, United States
SolutionSet, is a branding and technology company that helps its clients develop rich internet applications and interactive marketing solutions.
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Buyer Overview 1

Buyer

Haggin Marketing

Mill Valley, California, United States

Category Company
Sector Media
DESCRIPTION

Haggin Marketing is a multichannel direct marketing agency that delivers inspiring creative and measurable results for clients including adidas, American Express, AT&T, Dell, eBay, Sunglass Hut International, and more.


Deal Context for Buyer #
Overall 3 of 3
Sector: Information Technology 2 of 2
Type: Divestiture 1 of 1
State: California 1 of 1
Country: United States 3 of 3
Year: 2009 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2008-01-07 I-Centrix

East Greenbush, New York, United States

I-Centrix LLC is a provider of multi-channel list processing services to the catalog and retail industries.

Buy -

Seller Profile 1

SELLER

Fog City Capital

San Francisco, California, United States

Investor Investor


Category Private Equity Firm
Founded 2004
Size Small
Type Sector Agnostic
DESCRIPTION

Fog City Capital is a private investment firm focused on acquiring middle-market business service and software companies. Fog City prefers partnering with management in pursuing transactions. Target companies typically have revenues of $10 to $50 million and EBITDA of $2 to $6 million. The Firm looks to commit $2 to $10 million per transaction, primarily through management buyouts, recapitalizations, and growth financings. Fog City Capital is based in San Francisco.


Deal Context for Seller #
Overall 1 of 2
Sector: Information Technology 1 of 1
Type: Divestiture 1 of 1
State: California 1 of 1
Country: United States 1 of 2
Year: 2009 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2007-07-17 SolutionSet

Palo Alto, California, United States

SolutionSet, is a branding and technology company that helps its clients develop rich internet applications and interactive marketing solutions.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2010-08-20 Visual IQ

Needham, Massachusetts, United States

Visual IQ, Inc. is an independent provider of multi-touch attribution (MTA) modeling of advertising on digital platforms that helps improve ROI for brand marketers. Visual IQ, Inc. was established in 2006 and is based in Needham, Massachusetts.

Buy -