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M&A Deal Summary

H.I.G. Private Equity Acquires Best Version Media

On January 2, 2025, private equity firm H.I.G. Private Equity acquired marketing company Best Version Media from Bertram Capital

Acquisition Highlights
  • This is H.I.G. Private Equity’s 19th transaction in the Marketing sector.
  • This is H.I.G. Private Equity’s 247th transaction in the United States.
  • This is H.I.G. Private Equity’s 3rd transaction in Wisconsin.

M&A Deal Summary
Date 2025-01-02
Target Best Version Media
Sector Marketing
Buyer(s) H.I.G. Private Equity
Sellers(s) Bertram Capital
Deal Type Secondary Buyout

Target

Best Version Media

Brookfield, Wisconsin, United States
Best Version Media provides hyper-local, multi-channel advertising solutions for small and medium-sized businesses (“SMBs”) across the United States and Canada. The Company partners with independent publishers to produce curated local content that provides SMB clients across various end markets with the tools to connect with their communities and acquire high-value customers effectively. Best Version Media was founded in 2007 and is based in Brookfield, Wisconsin.

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Buyer(S) 1

Buyer

H.I.G. Private Equity

Miami, Florida, United States

Investor Investor Investor Investor

Category Private Equity Firm
Founded 1993
PE ASSETS 65.0B USD
Size Mega
Type Sector Agnostic
DESCRIPTION

HIG Private Equity is the private equity arm of HIG Capital. The Firm focuses on management buyouts, growth equity investments, and recapitalizations of mid-sized to large companies valued between $50 million and $1 billion. HIG will also consider industry consolidations, going-privates, and corporate divestitures. Sectors of interest include aerospace, building materials, business services, consumer products, distribution, healthcare, infrastructure, contracting, manufacturing, media, oil & gas services, IT, and transportation. HIG was formed in 1993 is based in Miami, Florida.

DEAL STATS #
Overall 373 of 379
Sector (Marketing) 19 of 19
Type (Secondary Buyout) 69 of 71
State (Wisconsin) 3 of 3
Country (United States) 247 of 249
Year (2025) 2 of 8
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2025-01-02 Quisitive

Ottawa, Ontario, Canada

Quisitive is a global Microsoft partner leveraging the power of the Microsoft cloud platform and artificial intelligence, alongside custom and proprietary technologies, to drive transformative outcomes for its customers. The Company focuses on helping enterprises across industries leverage the Microsoft platform to adopt, innovate, and thrive in the era of AI. Quisitive is based in Ottawa, Ontario.

Buy CA$169M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2025-01-17 Kantar Media

Chambourcy, France

Kantar Media provides critical information that helps its clients make better communications decisions. It enables the world’s leading brands, publishers, agencies, and industry bodies to navigate and succeed in a rapidly evolving media industry. Its services and data include analysis of paid media opportunities; counsel on brand reputation, corporate management and consumer engagement through owned media; and evaluating consumers’ reactions to earned media. Kantar Media is based in Chambourcy, France.

Buy $1.0B

Seller(S) 1

SELLER

Bertram Capital

Foster City, California, United States

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 2006
PE ASSETS 3.0B USD
Size Large
Type Sector Agnostic
DESCRIPTION

Bertram Capital is a private equity firm that targets buyout and growth equity investments in lower middle-market companies. Bertram looks for companies with revenues of $20 to $250 million and EBITDA of $5 to $35 million. Sectors of interest include healthcare services and infrastructure, industrial manufacturing, business and financial services, technology, and internet. Bertram will consider both control and non-control investments. Prospective transaction structures include management buyouts, shareholder liquidity events, acquisitions financing's, growth financing's, and PIPE. Bertram Capital was formed in 2006 and is based in Foster City, California.

DEAL STATS #
Overall 27 of 27
Sector (Marketing) 2 of 2
Type (Secondary Buyout) 12 of 12
State (Wisconsin) 4 of 4
Country (United States) 25 of 25
Year (2025) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2024-09-25 MSE Supplies

Tucson, Arizona, United States

MSE Supplies is a provider of advanced materials, laboratory equipment, lab supplies, and analytical services. MSE Supplies is based in Tucson, Arizona.

Buy -
Mergr

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