M&A Deal Summary

Gusto Acquires Guideline

On August 27, 2025, Gusto acquired financial services company Guideline from General Atlantic

Acquisition Highlights
  • This is Gusto’s 1st transaction in the Financial Services sector.
  • This is Gusto’s 1st transaction in the United States.
  • This is Gusto’s 1st transaction in California.

M&A Deal Summary

Date 2025-08-27
Target Guideline
Sector Financial Services
Buyer(s) Gusto
Sellers(s) General Atlantic
Deal Type Add-on Acquisition

Target

Guideline

Burlingame, California, United States
Guideline is a provider of digital-first retirement plan solutions for small and medium businesses. Guideline was founded in 2015 and is based in Burlingame, California.

Search 214,239 Deals Now

SEARCH BY

  • Buyer Type (PE or Strategic)
  • Deal Size ($10M to $10B+)
  • Sector (60 Sectors)
  • Deal Type
  • Geography
  • & More

Try Free

Buyer(S) 1

Buyer

Gusto

San Francisco, California, United States

Category Company
Founded 2012
Sector Internet Software and Services
DESCRIPTION

Gusto is a cloud-based payroll, benefits, and HR management software platform tailored to small businesses. Gusto reimagines payroll, benefits, HR, and personal finance by streamlining and simplifying the most complicated, impersonal business tasks and making them delightful. Gusto was founded in 2012 and is based in San Francisco, California.


DEAL STATS #
Overall 1 of 1
Sector: Financial Services M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
State: California M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2025 M&A 1 of 1

Seller(S) 1

SELLER

General Atlantic

Investor Investor Investor Investor Investor


Category Growth Capital Firm
Founded 1980
PE ASSETS 105.0B USD
Size Mega
Type Sector Agnostic
DESCRIPTION

General Atlantic is a large private equity firm that invests globally in growth-oriented public and private companies. Broad areas of interest include financial services, media and consumer, healthcare, enterprise solutions, communications and electronics, and energy. General Atlantic looks to invest $40 to $400 million in transactions that support growth, expansions, buy-outs, consolidations and build-ups. General Atlantic seeks to make 8 to 12 investments per year with an investment horizon of five to ten years. The Firm's geographic coverage spans North America; Europe; Asia/Pacific; and India. General Atlantic was formed in 1980 and is based in New York, New York.


DEAL STATS #
Overall 164 of 166
Sector: Financial Services M&A 19 of 19
Type: Add-on Acquisition M&A Deals 48 of 50
State: California M&A 27 of 27
Country: United States M&A 84 of 86
Year: 2025 M&A 3 of 5
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2025-08-22 Starian

Barao, Brazil

Starian develops highly specialized vertical software ecosystems to provide end-to-end Software as a Service (SaaS) solutions to private sector businesses. Starian is based in Barao, Brazil.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2025-09-24 Amount

Chicago, Illinois, United States

Amount is a financial technology company born out of disruption and built for speed. Amount partner with banks and financial institutions to rapidly digitize their financial infrastructure and optimize growth opportunities in the modern world of banking. Amount is based in Chicago, Illinois.

Sell -