M&A Deal Summary

SoftBank and GungHo Acquire Supercell Oy

On October 1, 2013, SoftBank and GungHo acquired digital media company Supercell Oy for 1.5B USD

Acquisition Highlights
  • This is SoftBank’s 1st and GungHo’s 1st transaction in the Digital Media sector.
  • This is SoftBank’s 4th and GungHo’s largest (disclosed) transaction.
  • This is SoftBank’s 1st and GungHo’s 1st transaction in Finland.
Investment Fate
  • Supercell Oy was sold to a consortium of strategic buyers in 2016.

M&A Deal Summary
Date 2013-10-01
Target Supercell Oy
Sector Digital Media
Buyer(s) SoftBank
GungHo
Deal Type Add-on Acquisition
Deal Value 1.5B USD
Advisor(s) Global Leisure Partners LLP (Financial)

Target

Supercell Oy

Helsinki, Finland
Supercell is a mobile game company headquartered in Finland. Their two game apps, Clash of Clans and Hay Day, reached the top position in “Top Grossing” ranking of Apple’s App Store in 137 countries and 96 countries, respectively. From February 2013 to August 2013, Supercell was the No.1 publisher in the world among the apps in the Games category of the App Store. The Finnish company has become the one of the leading proponents of ‘freemium games’, which cost nothing to buy but players spend money to speed up the action.

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Buyer(S) 2

Buyer

SoftBank

Tokyo, Japan
Category Company
Founded 1981
Sector Diversified
Employees80,909
Revenue 6.57T JPY (2023)
DESCRIPTION

SoftBank is a diversified telecommunications and internet corporation, with operations in broadband, fixed-line telecommunications, e-commerce, Internet, broadmedia, technology services, finance, media and marketing, and other businesses. SoftBank was founded in 1981 and is based in Tokyo, Japan.

DEAL STATS #
Overall 9 of 26
Sector (Digital Media) 1 of 1
Type (Add-on Acquisition) 5 of 14
Country (Finland) 1 of 1
Year (2013) 1 of 2
Size (of disclosed) 4 of 6
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2012-10-15 Sprint

Overland Park, Kansas, United States

Sprint is a provider of wireless and wireline communications services for consumers, businesses and government users. In addition to the Sprint brand, Sprint offers its services through Virgin Mobile USA, Boost Mobile, and Assurance Wireless.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2013-10-18 Likewize

Southlake, Texas, United States

Likewize offers comprehensive protection against any technology disruption. Whether a device is lost, stolen, damaged, malfunctioning, in need of an upgrade or the user does not know how to do something, the company provides the solution. It operates in over 30 countries, resolving 250 million problems each year across insurance, warranty, repairs, trade-ins, recycling, and premium tech support. Likewize was founded in 1997 and is based in Southlake, Texas.

Buy $1.3B
Buyer

GungHo

Chiyoda-KU, Japan
Category Company
Founded 1998
Sector Internet Software and Services
Employees1,387
Revenue 125.3B JPY (2023)
DESCRIPTION

GungHo Online Entertainment is a provider of online internet computer games services. GungHo was founded in 1998 and is based in Tokyo, Japan.

DEAL STATS #
Overall 1 of 1
Sector (Digital Media) 1 of 1
Type (Add-on Acquisition) 1 of 1
Country (Finland) 1 of 1
Year (2013) 1 of 1
Size (of disclosed) 1 of 1
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2016-06-21 Supercell Oy

Helsinki, Finland

Supercell is a mobile game company headquartered in Finland. Their two game apps, Clash of Clans and Hay Day, reached the top position in “Top Grossing” ranking of Apple’s App Store in 137 countries and 96 countries, respectively. From February 2013 to August 2013, Supercell was the No.1 publisher in the world among the apps in the Games category of the App Store. The Finnish company has become the one of the leading proponents of ‘freemium games’, which cost nothing to buy but players spend money to speed up the action.

Sell -
Mergr

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