Growth Capital • Software

Guidepost Growth Equity Invests In Clarity

On February 25, 2014, growth capital firm Guidepost Growth Equity invested in software company Clarity

Investment Context

This is Guidepost Growth Equity’s 3rd transaction in the Software sector.
This is Guidepost Growth Equity’s 11th transaction in the United States.
This is Guidepost Growth Equity’s 1st transaction in Connecticut.

Investment Fate

Clarity was sold to a consortium of financial buyers in 2019.
Clarity was sold to a strategic buyer in 2025.

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Investment Summary
Date	February 25, 2014
Target	Clarity
Sector	Software
Investor(s)	Guidepost Growth Equity
Deal Type	Growth Capital
Advisor(s)	Signal Hill Capital (Financial)

Target Company

Clarity

Madison, Connecticut, United States

Clarity is a data and technology-driven provider of member communication solutions for health insurance payors, third party administrators (“TPAs”), and dental insurance companies. The Company’s software collects, consolidates and cleanses its customers’ data from multiple sources to generate compliant and personalized digital member communications across the enrollment, claims, and payments, and compliance functions of its customers. Clarity was founded in 2007 and is based in Madison, Connecticut.

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Investor Overview 1

Investor

Guidepost Growth Equity

Investor Investor

Category	Growth Capital Firm
Founded	2007
Size	Large
Type	Sector Focused

DESCRIPTION

North Bridge is an investment firm focused on providing seed, venture, and growth capital to technology enabled companies. Specific areas of interest include communications and infrastructure, software, materials, and digital media. For later stage growth transactions, North Bridge generally looks to acquire majority (or minority) positions to help fund liquidity needs, growth initiatives, or acquisitions. North Bridge was formed in 1994 and has offices in Waltham, Massachusetts and Palo Alto, California.

Deal Context for Investor	#
Overall	12 of 33
Sector: Software	3 of 9
Type: Growth Capital	9 of 24
State: Connecticut	1 of 2
Country: United States	11 of 28
Year: 2014	2 of 5

PREVIOUS DEAL

DATE	TARGET	DEAL TYPE	VALUE
2014-01-14	WP Engine Austin, Texas, United States WP Engine provides managed WordPress cloud hosting solutions for individuals and small and medium-sized companies. The Company was formed in 2010 and is headquartered in Austin, Texas.	Buy	-

DATE

TARGET

DEAL TYPE

VALUE

2014-01-14

WP Engine

Austin, Texas, United States

WP Engine provides managed WordPress cloud hosting solutions for individuals and small and medium-sized companies. The Company was formed in 2010 and is headquartered in Austin, Texas.

Buy

FOLLOWING DEAL

DATE	TARGET	DEAL TYPE	VALUE
2014-05-22	SmartEquine Plymouth, Massachusetts, United States SmartEquine is a provider of equine supplements and horse supplies. SmartEquine was founded in 1999 and is based in Plymouth, Massachusetts.	Sell	-

DATE

TARGET

DEAL TYPE

VALUE

2014-05-22

SmartEquine

Plymouth, Massachusetts, United States

SmartEquine is a provider of equine supplements and horse supplies. SmartEquine was founded in 1999 and is based in Plymouth, Massachusetts.

Sell

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