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M&A Deal Summary

Guideline Acquires Standard Media Index

On June 2, 2022, Guideline acquired information technology company Standard Media Index

Acquisition Highlights
  • This is Guideline’s 1st transaction in the Information Technology sector.
  • This is Guideline’s 2nd transaction in the United States.
  • This is Guideline’s 2nd transaction in New York.

M&A Deal Summary
Date 2022-06-02
Target Standard Media Index
Sector Information Technology
Buyer(s) Guideline
Deal Type Add-on Acquisition
Advisor(s) Stifel (Financial)
DLA Piper (Legal)

Target

Standard Media Index

New York, New York, United States
Standard Media Index is a provider of advertising data and insights to media marketplace participants. The Company’s data-driven intelligence approach creates clear, granular and easy-to-use data sets for clients and agency partners to leverage in determining media mix models, competitive share of spend and pricing benchmarks. Standard Media Index was founded in 2009 and is based in New York.

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Buyer(S) 1

Buyer

Guideline

New York, New York, United States
Category Company
Founded 2020
Sector Information Technology
DESCRIPTION

Guideline focuses on advertising technology business through the acquisition of incredible data-driven assets to allow the company to innovate, grow existing capabilities, and use machine learning to offer accurate automated solutions to age-old industry processes. Guideline was formed in 2020 and is based in New York.

DEAL STATS #
Overall 2 of 3
Sector: Information Technology M&A 1 of 1
Type: Add-on Acquisition M&A Deals 2 of 2
State: New York M&A 2 of 3
Country: United States M&A 2 of 3
Year: 2022 M&A 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-04-16 SQAD

Tarrytown, New York, United States

SQAD provides media planning management software, media cost databases, and television ratings analytics software to advertisers, agencies, media inventory owners and media research firms. SQAD was founded in 1990 and is based in Tarrytown, New York.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2023-06-12 Mediaocean - Lumina

New York, New York, United States

Mediaocean's Lumina is a media planning tool helps improve media plan workflow and visibility between brands and agencies through an end-to-end system. Mediaocean's Lumina is based in New York City.

Buy -
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