M&A Deal Summary

GTCR and Recognize Partners Acquire TranZact

On October 1, 2024, private equity firm GTCR and growth capital firm Recognize Partners acquired marketing company TranZact from Willis Towers Watson for 632M USD

Acquisition Highlights
  • This is GTCR’s 3rd and Recognize Partners’ 2nd transaction in the Marketing sector.
  • This is GTCR’s 9th and Recognize Partners’ largest (disclosed) transaction.
  • This is GTCR’s 139th and Recognize Partners’ 7th transaction in the United States.
  • This is GTCR’s 3rd and Recognize Partners’ 1st transaction in New Jersey.

M&A Deal Summary

Date 2024-10-01
Target TranZact
Sector Marketing
Buyer(s) GTCR
Recognize Partners
Sellers(s) Willis Towers Watson
Deal Type Divestiture
Deal Value 632M USD

Target

TranZact

Fort Lee, New Jersey, United States
TranZact specializes in addressing consumers' insurance needs through our comprehensive direct-to-consumer marketing, sales, servicing, and technology capabilities. TranZact was founded in 1997 and is based in Fort Lee, New Jersey.

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Buyer(S) 2

Buyer

GTCR

Chicago, Illinois, United States

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 1980
PE ASSETS 15.0B USD
Size Mega
Type Sector Agnostic
DESCRIPTION

GTCR is a private equity firm that typically partners with management when pursuing acquisitions. The Firm looks to grow companies through build-on acquisitions, consolidations, and internal growth. GTCR will consider both equity and mezzanine capital commitments and concentrates its investment activity in consumer products & services, healthcare services, outsourced business services, technology, transaction processing, and pharma/medical products. GTCR was formed in 1980 and is based in Chicago, Illinois.


DEAL STATS #
Overall 144 of 157
Sector: Marketing M&A 3 of 3
Type: Divestiture M&A Deals 12 of 12
State: New Jersey M&A 3 of 3
Country: United States M&A 139 of 148
Year: 2024 M&A 4 of 5
Size (of disclosed) 9 of 18
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2024-05-29 SurModics

Eden Prairie, Minnesota, United States

SurModics provides surface modification coating technologies and in vitro diagnostic (IVD) products to the healthcare industry. Its two core businesses include: Medical Device Coatings – lubricious hydrophilic coatings, hemocompatible hydrophilic coatings, and advanced drug delivery systems; and In Vitro Diagnostics (IVD) – immunoassay reagents that improve the performance of in vitro diagnostic tests as well as custom coatings and stabilization products for Molecular Diagnostic applications. Surmodics was founded in 1979 and is based in Eden Prairie, Minnesota.

Buy $627M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2024-11-26 Tricentis

Austin, Texas, United States

Tricentis provides all aspects of software testing and software quality assurance. The flagship product TOSCA Testsuite enables companies to test and assess business-critical enterprise applications with unprecedented effectiveness and efficiency. Tricentis was founded in 1997 and is based in Austin, Texas.

Buy -
Buyer

Recognize Partners

Investor Investor Investor Investor Investor


Category Growth Capital Firm
Founded 2020
PE ASSETS 1.3B USD
Size Large
Type Sector Focused
DESCRIPTION

Recognize Partners is an investment platform focused on building technology services companies. The Firm was formed in 2020 and is headquartered in New York City.


DEAL STATS #
Overall 8 of 10
Sector: Marketing M&A 2 of 2
Type: Divestiture M&A Deals 1 of 1
State: New Jersey M&A 1 of 1
Country: United States M&A 7 of 9
Year: 2024 M&A 2 of 2
Size (of disclosed) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2024-09-09 Blue Mantis

Portsmouth, New Hampshire, United States

Blue Mantis is a provider of product procurement services, project services, and maintenance and managed IT services for state, local, and education (SLED) institutions. Blue Mantis was founded in 1992 and is based in Portsmouth, New Hampshire.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2025-01-09 Sprout

Charlotte, North Carolina, United States

Sprout provides IT asset disposition (ITAD) and e-waste solutions using its proprietary software platform embedded within the supply chain systems. The company delivers end-to-end services that drive measurably superior data security, sustainability, and total cost-of-ownership outcomes. Sprout was founded in 2014 and is based in Charlotte, North Carolina.

Buy -

Seller(S) 1

SELLER

Willis Towers Watson

London, United Kingdom

Category Company
Founded 1828
Sector Insurance
Employees49,000
Revenue 9.9B USD (2024)
DESCRIPTION

Willis Towers Watson is a global advisory, broking, and solutions company that helps clients around the world turn risk into a path for growth. Willis designs and delivers solutions that manage risk, optimize benefits, cultivate talent, and expand the power of capital to protect and strengthen institutions and individuals. Willis Towers Watson was founded in 1828 and is based in London, England.


DEAL STATS #
Overall 3 of 4
Sector: Marketing M&A 1 of 1
Type: Divestiture M&A Deals 3 of 4
State: New Jersey M&A 1 of 1
Country: United States M&A 1 of 2
Year: 2024 M&A 1 of 1
Size (of disclosed) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-12-06 Aerosure

Pyrmont, Australia

Aerosure is an aviation industry specialist that provides a suite of aviation insurance broking solutions to service the insurance and risk needs of the aviation industry in Australia and New Zealand, as well as the broader Asia Pacific region. Aerosure is based in Pyrmont, Australia.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2024-10-03 atomos wealth

London, United Kingdom

atomos wealth is a wealth management firm offering a variety of services including investment management and financial planning advice. atomos wealth was formerly Sanlam Wealth and is based in London, United Kingdom.

Buy -