M&A Deal Summary

GSM Outdoors Acquires Hunter s Specialities

On January 28, 2020, GSM Outdoors acquired consumer products company Hunter s Specialities from Peak Rock Capital

Acquisition Highlights
  • This is GSM Outdoors’ 5th transaction in the Consumer Products sector.
  • This is GSM Outdoors’ 5th transaction in the United States.
  • This is GSM Outdoors’ 1st transaction in Iowa.

M&A Deal Summary

Date 2020-01-28
Target Hunter s Specialities
Sector Consumer Products
Buyer(s) GSM Outdoors
Sellers(s) Peak Rock Capital
Deal Type Add-on Acquisition

Target

Hunter s Specialities

Cedar Rapids, Iowa, United States
Hunter's Specialties is a manufacturer of hunting accessories and has been producing quality products.

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Buyer(S) 1

Buyer

GSM Outdoors

Irving, Texas, United States

Category Company
Founded 1999
Sector Consumer Products
DESCRIPTION

GSM Outdoors specializes in developing and marketing innovative products for the hunting, sport shooting, and rugged outdoor enthusiast market. GSM owns 20+ industry-leading brands including stealth cam, walker’s, muddy outdoors, birchwood casey, hawk, cyclops, western rivers, american hunter, HME, and SME among others. GSM’s strong focus on innovation, product development, rigorous quality control, and customer support has earned it a reputation for delivering top quality outdoor gear backed by industry-leading customer service. GSM Outdoors was founded in 1999 and is based in Irving, Texas.


DEAL STATS #
Overall 5 of 12
Sector (Consumer Products) 5 of 12
Type (Add-on Acquisition) 4 of 8
State (Iowa) 1 of 1
Country (United States) 5 of 12
Year (2020) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-08-03 New Archery Products

Forest Park, Illinois, United States

New Archery Products Corp. is a designer and manufacturer of fixed and mechanical broadheads, vanes and fletching and other archery related accessories. NAP’s array of products can be found at mass merchants, sporting goods retailers and dealers throughout the country. NAP differentiates itself through its proprietary manufacturing and patented designs, resulting in the highest-quality broadheads in the market. NAP was formed in 1971 and is based in Forest Park, Illinois.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-04-20 Plano Synergy

Grand Prairie, Texas, United States

Plano Synergy is an operator of hunting accessories and archery brands. Plano Synergy brands are Wildgame Innovations, Ameristep, Tenzing, Zink, Halo Optics, Flextone, Avian X, Evolved, Barnett and Zero Trace. Plano Synergy is based in Grand Prairie, Texas.

Buy -

Seller(S) 1

SELLER

Peak Rock Capital

Austin, Texas, United States

Category Private Equity Firm
Founded 2012
Size Middle-Market
Type Sector Agnostic
DESCRIPTION

Peak Rock Capital is a generalist private equity firm that makes debt and equity investments in middle-market companies. The Firm targets businesses with $50 million to $1 billion in revenue and can commit up to $500 million per transaction. Sectors of interest include business services, consumer products, distribution, energy services, healthcare, industrials, manufacturing, media, and metals. Peak Rock will consider a variety of transaction situations - from leveraged buyouts and recapitalizations to special situations. Peak Rock is based in Austin, Texas.


DEAL STATS #
Overall 8 of 17
Sector (Consumer Products) 2 of 3
Type (Add-on Acquisition) 5 of 8
State (Iowa) 1 of 1
Country (United States) 6 of 15
Year (2020) 1 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-06-05 Rather Outdoors

Springfield, Missouri, United States

Rather Outdoors is an outdoor consumer products company with a portfolio of brands, including Lew’s, Strike King, and Hunters Specialties. Rather Outdoors supplies branded fishing and hunting gear and accessories through the mass market, sporting goods, and specialty outdoor channels.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2020-06-24 Gold Coast Bakeries

Santa Ana, California, United States

Gold Coast Bakeries Co., Inc. is a manufacturer of specialty and organic breads, buns, rolls, and sweet goods. Based in Santa Ana, CA and operating out of two USDA Organic-certified facilities in the United States, the Company offers a wide selection of premium baked goods to a diverse customer base of leading consumer packaged goods companies, grocery retailers, and foodservice customers.

Sell -