M&A Deal Summary

GSM Outdoors Acquires Bullseye Camera Systems

On May 26, 2017, GSM Outdoors acquired consumer products company Bullseye Camera Systems

Acquisition Highlights
  • This is GSM Outdoors’ 3rd transaction in the Consumer Products sector.
  • This is GSM Outdoors’ 3rd transaction in the United States.
  • This is GSM Outdoors’ 1st transaction in Oregon.

M&A Deal Summary
Date 2017-05-26
Target Bullseye Camera Systems
Sector Consumer Products
Buyer(s) GSM Outdoors
Deal Type Add-on Acquisition

Target

Bullseye Camera Systems

Eugene, Oregon, United States
Bullseye Camera Systems LLC designs, assembles, and distributes target shooting camera systems. The company’s camera system and its proprietary software application, shooters can view targets from long distances from mobile devices and utilize several interactive features for a unique experience at the range.

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Buyer(S) 1

Buyer

GSM Outdoors

Irving, Texas, United States
Category Company
Founded 1999
Sector Consumer Products
DESCRIPTION

GSM Outdoors specializes in developing and marketing innovative products for the hunting, sport shooting, and rugged outdoor enthusiast market. GSM owns 20+ industry-leading brands including stealth cam, walker’s, muddy outdoors, birchwood casey, hawk, cyclops, western rivers, american hunter, HME, and SME among others. GSM’s strong focus on innovation, product development, rigorous quality control, and customer support has earned it a reputation for delivering top quality outdoor gear backed by industry-leading customer service. GSM Outdoors was founded in 1999 and is based in Irving, Texas.

DEAL STATS #
Overall 3 of 12
Sector (Consumer Products) 3 of 12
Type (Add-on Acquisition) 2 of 8
State (Oregon) 1 of 1
Country (United States) 3 of 12
Year (2017) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2017-05-26 A Way Hunting Products - Scent Web

Beaverton, Michigan, United States

Scent Web has a patented delivery mechanism for dispensing deer scent attractants which builds on GSM's portfolio of innovative products that enhance the hunting experience.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2019-08-03 New Archery Products

Forest Park, Illinois, United States

New Archery Products Corp. is a designer and manufacturer of fixed and mechanical broadheads, vanes and fletching and other archery related accessories. NAP’s array of products can be found at mass merchants, sporting goods retailers and dealers throughout the country. NAP differentiates itself through its proprietary manufacturing and patented designs, resulting in the highest-quality broadheads in the market. NAP was formed in 1971 and is based in Forest Park, Illinois.

Buy -
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