M&A Deal Summary

GSM Outdoors Acquires Rat-L-Trap

On May 5, 2022, GSM Outdoors acquired consumer products company Rat-L-Trap

Acquisition Highlights
  • This is GSM Outdoors’ 9th transaction in the Consumer Products sector.
  • This is GSM Outdoors’ 9th transaction in the United States.
  • This is GSM Outdoors’ 1st transaction in Louisiana.

M&A Deal Summary
Date 2022-05-05
Target Rat-L-Trap
Sector Consumer Products
Buyer(s) GSM Outdoors
Deal Type Add-on Acquisition

Target

Rat-L-Trap

Alexandria, Louisiana, United States
Bill Lewis is a family-owned manufacturer of the hard bait fishing category. The company is best known for its signature product, the “Rat-L-Trap,” a top lipless crankbait recognizable to almost any angler and sold in over 350 size and color combinations. Bill Lewis was established in 1960 and is headquartered in Alexandria, Lousiana.

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Buyer(S) 1

Buyer

GSM Outdoors

Irving, Texas, United States
Category Company
Founded 1999
Sector Consumer Products
DESCRIPTION

GSM Outdoors specializes in developing and marketing innovative products for the hunting, sport shooting, and rugged outdoor enthusiast market. GSM owns 20+ industry-leading brands including stealth cam, walker’s, muddy outdoors, birchwood casey, hawk, cyclops, western rivers, american hunter, HME, and SME among others. GSM’s strong focus on innovation, product development, rigorous quality control, and customer support has earned it a reputation for delivering top quality outdoor gear backed by industry-leading customer service. GSM Outdoors was founded in 1999 and is based in Irving, Texas.

DEAL STATS #
Overall 9 of 12
Sector (Consumer Products) 9 of 12
Type (Add-on Acquisition) 7 of 8
State (Louisiana) 1 of 1
Country (United States) 9 of 12
Year (2022) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-12-20 SOG

Lynnwood, Washington, United States

SOG is a designer, manufacturer, and marketer of knives and tools used by hunters, campers, and outdoor enthusiasts, as well as military and law enforcement personnel. SOG was founded in 1986 and is based in Lynnwood, Washington.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2023-11-07 Cuda

Shelton, Connecticut, United States

Cuda provides fishing products that are built for the ultimate in fresh and saltwater fishing.

Buy -
Mergr

Product

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