M&A Deal Summary

GSM Acquires Traffic Builders

On August 6, 2015, GSM acquired marketing company Traffic Builders

Acquisition Highlights
  • This is GSM’s 1st transaction in the Marketing sector.
  • This is GSM’s 1st transaction in the United States.
  • This is GSM’s 1st transaction in Kentucky.

M&A Deal Summary
Date 2015-08-06
Target Traffic Builders
Sector Marketing
Buyer(s) GSM
Deal Type Add-on Acquisition

Target

Traffic Builders

Louisville, Kentucky, United States
Traffic Builders, Inc. is a multichannel direct marketing agency servicing over 300 automobile dealers of all manufacturer types.

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Buyer(S) 1

Buyer

GSM

Houston, Texas, United States
Category Company
Founded 1988
Sector Marketing
DESCRIPTION

GSM is a full-service direct marketing company with nearly three decades of experience marketing products and services for automotive dealerships, dealer groups, and manufacturers. GSM was founded in 1988 and is based in Houston, Texas.

DEAL STATS #
Overall 1 of 1
Sector (Marketing) 1 of 1
Type (Add-on Acquisition) 1 of 1
State (Kentucky) 1 of 1
Country (United States) 1 of 1
Year (2015) 1 of 1
Mergr

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