M&A Deal Summary

GRP Ads Acquires Path56 Media

On March 11, 2021, GRP Ads acquired marketing company Path56 Media

Acquisition Highlights
  • This is GRP Ads’ 1st transaction in the Marketing sector.
  • This is GRP Ads’ 1st transaction in the United States.
  • This is GRP Ads’ 1st transaction in New Jersey.

M&A Deal Summary
Date 2021-03-11
Target Path56 Media
Sector Marketing
Buyer(s) GRP Ads
Deal Type Add-on Acquisition

Target

Path56 Media

Hoboken, New Jersey, United States
Path56 Media is a performance-based marketing company with a primary focus on servicing online education clients. Path56 Media creates large-scale marketing programs for online colleges and universities. Path56 Media was founded in 2013 and is based in Hoboken, New Jersey.

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Buyer(S) 1

Buyer

GRP Ads

Englewood Cliffs, New Jersey, United States
Category Company
Sector Digital Media
DESCRIPTION

GRP Ads is a digital media agency that specializes in maximizing customer lifecycle and retention management programs for the financial services and education verticals. GRP utilizes its technology and channel-agnostic approach to design innovative marketing campaigns that produce maximum ROI for our partners. GRP Ads is based in Englewood Cliffs, New Jersey.

DEAL STATS #
Overall 1 of 1
Sector (Marketing) 1 of 1
Type (Add-on Acquisition) 1 of 1
State (New Jersey) 1 of 1
Country (United States) 1 of 1
Year (2021) 1 of 1
Mergr

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