Add-on Acquisition • Consumer Products

GrowGeneration Acquires Viagrow

On June 9, 2025, GrowGeneration acquired consumer products company Viagrow

Acquisition Context
  • This is GrowGeneration’s 1st transaction in the Consumer Products sector.
  • This is GrowGeneration’s 30th transaction in the United States.
  • This is GrowGeneration’s 1st transaction in Georgia.

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M&A Deal Summary

Date June 9, 2025
Target Viagrow
Sector Consumer Products
Buyer(s) GrowGeneration
Deal Type Add-on Acquisition

Target Company

Viagrow

Atlanta, Georgia, United States
Viagrow offers a selection of gardening supplies, including eco-friendly growing media, professional-grade equipment, and organic nutrients. Viagrow was founded in 1998 and is based in Atlanta, Georgia.
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Buyer Overview 1

Buyer

GrowGeneration

Greenwood Village, Colorado, United States

Category Company
Founded 2008
Sector Retail
Employees289
Revenue 189M USD (2024)
DESCRIPTION

GrowGeneration is a specialty retail hydroponic and organic gardening store chain, selling to both the commercial and home cannabis markets. GrowGen carries and sells thousands of products, including organic nutrients and soils, advanced lighting technology and state of the art hydroponic equipment to be used indoors and outdoors by commercial and home growers. GrowGeneration was founded in 2008 and is based in Greenwood Village, Colorado.


Deal Context for Buyer #
Overall 30 of 30
Sector: Consumer Products 1 of 1
Type: Add-on Acquisition 30 of 30
State: Georgia 1 of 1
Country: United States 30 of 30
Year: 2025 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-11-10 St. Louis Hydroponic

St. Louis, Missouri, United States

St. Louis Hydroponic operates a hydroponic retail store that provides lighting pest and disease control, hydroponic systems, environmental control, ph/tds/ec, growing mediums, fertilizers and nutrients, garden tools, containers and saucers, grow tents, propagation and cloning, odor control, hydroponic components and parts, soils and amendments, ventilation, seeds and plants, pumps and irrigation, air pumps and accessories, and water purification. St. Louis Hydroponic is based in St. Louis, Missouri.

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