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M&A Deal Summary

Group M Worldwide Acquires The Glitch

On February 12, 2018, Group M Worldwide acquired digital media company The Glitch

Acquisition Highlights
  • This is Group M Worldwide’s 3rd transaction in the Digital Media sector.
  • This is Group M Worldwide’s 2nd transaction in India.

M&A Deal Summary
Date 2018-02-12
Target The Glitch
Sector Digital Media
Buyer(s) Group M Worldwide
Deal Type Add-on Acquisition

Target

The Glitch

Mumbai, India
The Glitch is a digitally-led creative agency. The Glitch’s full-service capabilities include digital, video and content strategy, interactive design technology, ecommerce, branding and media planning. Clients include Unilever, Netflix, OYO Rooms, Shutterstock, Tinder and others in the entertainment, beauty and FMCG sectors.

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Buyer(S) 1

Buyer

Group M Worldwide

New York, New York, United States
Category Company
Founded 1999
Sector Media
DESCRIPTION

Group M Worldwide, Inc. is a provider of media investment management services.

DEAL STATS #
Overall 15 of 16
Sector: Digital Media M&A 3 of 3
Type: Add-on Acquisition M&A Deals 10 of 11
Country: India M&A 2 of 2
Year: 2018 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2017-01-24 Mediacom India Pvt.

India

Mediacom India Pvt. Ltd. is a Content + Connection agency, MediaCom India specialises in media buying and planning across channels. Key clients including Dell, Edelweiss, Future Group, Makemytrip.com, Mars, Pedigree, Piaggio, P&G, Royal Enfield, SAB Miller, Tata Docomo, Urban Ladder, Wellspun and Wrigley's.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2018-07-23 IEG Sponsorship Conference

Chicago, Illinois, United States

IEG Sponsorship Conference is a provider of sponsorship valuation, research, and measurement services and thought-leadership programming with Engine Shop's modern approach to multi-channel engagement marketing.

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