Add-on Acquisition • Digital Media

Group M Worldwide Acquires The Glitch

On February 12, 2018, Group M Worldwide acquired digital media company The Glitch

Acquisition Context

This is Group M Worldwide’s 3rd transaction in the Digital Media sector.
This is Group M Worldwide’s 2nd transaction in India.

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M&A Deal Summary
Date	February 12, 2018
Target	The Glitch
Sector	Digital Media
Buyer(s)	Group M Worldwide
Deal Type	Add-on Acquisition

Target Company

The Glitch

Mumbai, India

The Glitch is a digitally-led creative agency. The Glitch’s full-service capabilities include digital, video and content strategy, interactive design technology, ecommerce, branding and media planning. Clients include Unilever, Netflix, OYO Rooms, Shutterstock, Tinder and others in the entertainment, beauty and FMCG sectors.

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Buyer Overview 1

Buyer

Group M Worldwide

New York, New York, United States

Category	Company
Founded	1999
Sector	Media

DESCRIPTION

Group M Worldwide, Inc. is a provider of media investment management services.

Deal Context for Buyer	#
Overall	15 of 16
Sector: Digital Media	3 of 3
Type: Add-on Acquisition	10 of 11
Country: India	2 of 2
Year: 2018	1 of 1

PREVIOUS DEAL

DATE	TARGET	DEAL TYPE	VALUE
2017-01-24	Mediacom India Pvt. India Mediacom India Pvt. Ltd. is a Content + Connection agency, MediaCom India specialises in media buying and planning across channels. Key clients including Dell, Edelweiss, Future Group, Makemytrip.com, Mars, Pedigree, Piaggio, P&G, Royal Enfield, SAB Miller, Tata Docomo, Urban Ladder, Wellspun and Wrigley's.	Buy	-

DATE

TARGET

DEAL TYPE

VALUE

2017-01-24

Mediacom India Pvt.

India

Mediacom India Pvt. Ltd. is a Content + Connection agency, MediaCom India specialises in media buying and planning across channels. Key clients including Dell, Edelweiss, Future Group, Makemytrip.com, Mars, Pedigree, Piaggio, P&G, Royal Enfield, SAB Miller, Tata Docomo, Urban Ladder, Wellspun and Wrigley's.

Buy

FOLLOWING DEAL

DATE	TARGET	DEAL TYPE	VALUE
2018-07-23	IEG Sponsorship Conference Chicago, Illinois, United States IEG Sponsorship Conference is a provider of sponsorship valuation, research, and measurement services and thought-leadership programming with Engine Shop's modern approach to multi-channel engagement marketing.	Sell	-

DATE

TARGET

DEAL TYPE

VALUE

2018-07-23

IEG Sponsorship Conference

Chicago, Illinois, United States

IEG Sponsorship Conference is a provider of sponsorship valuation, research, and measurement services and thought-leadership programming with Engine Shop's modern approach to multi-channel engagement marketing.

Sell

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