M&A Deal Summary

Group M Worldwide Acquires QUISMA

On March 8, 2007, Group M Worldwide acquired media company QUISMA

Acquisition Highlights
  • This is Group M Worldwide’s 1st transaction in the Media sector.
  • This is Group M Worldwide’s 1st transaction in Germany.

M&A Deal Summary
Date 2007-03-08
Target QUISMA
Sector Media
Buyer(s) Group M Worldwide
Deal Type Add-on Acquisition

Target

QUISMA

Munich, Germany
QUISMA GmbH offers full-service, innovative technology and profound expertise covering the entire spectrum of digital marketing - including everything from search engine advertising and search engine optimization, to affiliate marketing and performance-based banner advertising, as well as conversion optimization and data intelligence.

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Buyer(S) 1

Buyer

Group M Worldwide

New York, New York, United States
Category Company
Founded 1999
Sector Media
DESCRIPTION

Group M Worldwide, Inc. is a provider of media investment management services.

DEAL STATS #
Overall 1 of 16
Sector (Media) 1 of 5
Type (Add-on Acquisition) 1 of 11
Country (Germany) 1 of 2
Year (2007) 1 of 1
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2013-01-03 PLAY Communication Pty.

Surry Hills, Australia

PLAY Communication Pty. Ltd. is a marketing agency. PLAY offers activation, sponsorship, digital and branding services.

Buy -
Mergr

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