M&A Deal Summary

Group M Worldwide Acquires plista

On January 7, 2014, Group M Worldwide acquired digital media company plista from Omnes Capital

Acquisition Highlights
  • This is Group M Worldwide’s 1st transaction in the Digital Media sector.
  • This is Group M Worldwide’s 2nd transaction in Germany.

M&A Deal Summary
Date 2014-01-07
Target plista
Sector Digital Media
Buyer(s) Group M Worldwide
Sellers(s) Omnes Capital
Deal Type Add-on Acquisition
Advisor(s) Corporate Finance Partners (Financial)

Target

plista

Berlin, Germany
plista GmbH is a digital media specialist. plista provides online advertising specialist bringing advertisers and publishers together via its data-driven proprietary content and advertising platform.

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Buyer(S) 1

Buyer

Group M Worldwide

New York, New York, United States
Category Company
Founded 1999
Sector Media
DESCRIPTION

Group M Worldwide, Inc. is a provider of media investment management services.

DEAL STATS #
Overall 5 of 16
Sector (Digital Media) 1 of 3
Type (Add-on Acquisition) 2 of 11
Country (Germany) 2 of 2
Year (2014) 1 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2013-12-31 ClickMedia

Vietnam

ClickMedia is a social media marketing agency which provides social media strategy, campaign strategy and implementation, as well as social media listening, crisis prevention and management.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2014-05-02 Amvg & Aerodeon

Istanbul, Turkey

Amvg & Aerodeon is a provider of mobile media and technology solutions for mobile marketing industry.

Buy -

Seller(S) 1

SELLER

Omnes Capital

Paris, France

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 2004
PE ASSETS 5.7B EUR
Size Mega
Type Sector Agnostic
DESCRIPTION

Omnes Capital formerly known as Credit Agricole Private Equity (CAPE) is the investment arm of financial services group Credit Agricole. Omnes Capital looks to invest in a range of investment stages and transaction types, including LBO/expansion, venture capital, mezzanine, renewable energy, co-investment, infrastructure, and special situations. The Firm's LBO/expansion group looks to invest €25 to €80 million to support growth initiatives and buyouts of small and mid-cap businesses operating in a variety of industries. Omnes Capital generally invests in businesses operating in France and Italy. Omnes Capital's mezzanine area was formed in 2002 and looks to provide €5 to €30 million of junior capital to similar sized established businesses. In addition to Omnes Capital's traditional equity and subordinated debt investment arm, the Firm also invests in infrastructure projects as well as provides capital for distressed businesses with €10 to €150 million in revenue. Omnes Capital was formed in 2004 and is based in Paris.

DEAL STATS #
Overall 60 of 115
Sector (Digital Media) 1 of 1
Type (Add-on Acquisition) 28 of 52
Country (Germany) 2 of 6
Year (2014) 2 of 8
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2014-01-01 Groupe STTS

Blagnac, France

Groupe STTS is a provider of aerospace paint and sealing products. The company does two-thirds of this business with aircraft manufacturers Airbus, ATR, Dassault and sub-assembly manufacturers and one-third with airlines, such as Air France.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2014-01-20 Emalec SAS

Saint-Genis-les-Ollieres, France

Emalec is involved in maintenance, electrical, air conditioning systems and multi-technical repair works at branch networks in France (specialist retailing, bank networks and service stations). The company has developed considerable technical and logistical expertise, making it one of the few companies specialising in multi-site maintenance.

Sell -
Mergr

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