M&A Deal Summary

Group M Worldwide Acquires Greenhouse Group BV

On June 18, 2015, Group M Worldwide acquired marketing company Greenhouse Group BV

Acquisition Highlights

This is Group M Worldwide’s 4th transaction in the Marketing sector.
This is Group M Worldwide’s 1st transaction in the Netherlands.

M&A Deal Summary
Date	2015-06-18
Target	Greenhouse Group BV
Sector	Marketing
Buyer(s)	Group M Worldwide
Deal Type	Add-on Acquisition

Target

Greenhouse Group BV

Eindhoven, Netherlands

Greenhouse Group provides digital media and marketing services through its four operating companies: Blue Mango Interactive and Fresh Fruit Digital (online marketing agencies), We Are Blossom (social media), and Source Republic (SEO and content marketing). Greenhouse Group invests in these individuals and facilitates their success with the resources and knowledge to realise their dreams. With a strong focus on innovation, Greenhouse Group is the market leader in the Netherlands in several areas of data-driven digital performance marketing. Innovation, dedication and fun are the core values that are demonstrated daily by more than 150 dedicated professionals.

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