M&A Deal Summary

Group M Worldwide Acquires directComm Marketing Group

On July 20, 2015, Group M Worldwide acquired marketing company directComm Marketing Group

Acquisition Highlights
  • This is Group M Worldwide’s 5th transaction in the Marketing sector.
  • This is Group M Worldwide’s 2nd transaction in Turkey.

M&A Deal Summary

Date 2015-07-20
Target directComm Marketing Group
Sector Marketing
Buyer(s) Group M Worldwide
Deal Type Add-on Acquisition

Target

directComm Marketing Group

Istanbul, Turkey
directComm Marketing Group is a provider of integrated direct marketing services in Turkey. directComm specialises in digital marketing, customer relationship management, events and social media. Clients include Türk Telekom, Siemens and Sony Mobile. Founded in 2000 and based in Istanbul, directComm employs around 70 people.

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Buyer(S) 1

Buyer

Group M Worldwide

New York, New York, United States

Category Company
Founded 1999
Sector Media
DESCRIPTION

Group M Worldwide, Inc. is a provider of media investment management services.


DEAL STATS #
Overall 10 of 16
Sector: Marketing M&A 5 of 7
Type: Add-on Acquisition M&A Deals 5 of 11
Country: Turkey M&A 2 of 2
Year: 2015 M&A 3 of 5
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2015-06-18 Greenhouse Group BV

Eindhoven, Netherlands

Greenhouse Group provides digital media and marketing services through its four operating companies: Blue Mango Interactive and Fresh Fruit Digital (online marketing agencies), We Are Blossom (social media), and Source Republic (SEO and content marketing). Greenhouse Group invests in these individuals and facilitates their success with the resources and knowledge to realise their dreams. With a strong focus on innovation, Greenhouse Group is the market leader in the Netherlands in several areas of data-driven digital performance marketing. Innovation, dedication and fun are the core values that are demonstrated daily by more than 150 dedicated professionals.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2015-11-11 Yonder Media

Irene, South Africa

Yonder Media (Pty) Ltd. is a mobile media and marketing company that enables advertising on mobile phones and wireless devices.

Buy -