M&A Deal Summary

Grey Global Group Acquires VINYL I

On January 6, 2016, Grey Global Group acquired marketing company VINYL I

Acquisition Highlights
  • This is Grey Global Group’s 1st transaction in the Marketing sector.
  • This is Grey Global Group’s 1st transaction in South Korea.

M&A Deal Summary

Date 2016-01-06
Target VINYL I
Sector Marketing
Buyer(s) Grey Global Group
Deal Type Add-on Acquisition

Target

VINYL I

Seoul, South Korea
VINYL I, Inc. is a full service digital advertising agency which incorporates new media technology to enhance the user experience, especially in the area of interactive design.

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Buyer(S) 1

Buyer

Grey Global Group

New York, New York, United States

Category Company
Founded 1917
Sector Marketing
DESCRIPTION

Grey Global Group, Inc. is a provider of advertisement and marketing services.


DEAL STATS #
Overall 2 of 11
Sector: Marketing M&A 1 of 7
Type: Add-on Acquisition M&A Deals 2 of 10
Country: South Korea M&A 1 of 1
Year: 2016 M&A 1 of 6
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2015-05-19 PARx Solutions

Burlington, Massachusetts, United States

PARx has built a platform designed to support physicians and pharmacies as they manage prescription prior authorization requirements that are put in place by payers for an increasing number of branded prescription drugs. The company’s web-based portal helps physicians and pharmacies manage prior authorization requirement for prescriptions in a streamlined, user-friendly manner, thereby allowing more patients to receive the medications that their physicians have prescribed.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2016-01-27 ArcTouch

New York, New York, United States

ArcTouch, Inc. is a full-service mobile design and development company.

Buy -