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  5. Grey Global Group Acquires Bruketa&Žinić OM

M&A Deal Summary

Grey Global Group Acquires Bruketa&Žinić OM

On March 16, 2017, Grey Global Group acquired marketing company Bruketa&Žinić OM

Acquisition Highlights
  • This is Grey Global Group’s 4th transaction in the Marketing sector.
  • This is Grey Global Group’s 1st transaction in Croatia.

M&A Deal Summary
Date 2017-03-16
Target Bruketa&Žinić OM
Sector Marketing
Buyer(s) Grey Global Group
Deal Type Add-on Acquisition

Target

Bruketa&Žinić OM

Zagreb, Croatia
Bruketa&Žinić OM is a group of marketing communications agencies consisting of advertising agencies Bruketa&Žinić OM Zagreb (Croatia), Bruketa&Žinić OM Vienna (Austria), Popular Bruketa&Žinić OM Beograd (Serbia) and Brigada – a studio for designing effective retail, exhibition and office spaces, product design and architecture. Bruketa&Žinić OM is the best international small advertising agency according to Advertising Age magazine (Portland, 2013); the second Most Effective Independent Agency according to the Global Effie Index (Cannes, 2012); one of the 17 world’s leading independent agencies according to Campaign magazine (London, 2014); among the 200 best packaging designers worldwide according to Lürzer's Archive (Vienna, 2015).

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Buyer(S) 1

Buyer

Grey Global Group

New York, New York, United States
Category Company
Founded 1917
Sector Marketing
DESCRIPTION

Grey Global Group, Inc. is a provider of advertisement and marketing services.

DEAL STATS #
Overall 8 of 11
Sector: Marketing M&A 4 of 7
Type: Add-on Acquisition M&A Deals 7 of 10
Country: Croatia M&A 1 of 1
Year: 2017 M&A 1 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2016-12-19 Entreprise de Communications Tank

Montreal, Quebec, Canada

Entreprise de Communications Tank, Inc. is an independent marketing communications agency. Entreprise de Communications Tank, Inc. was established in 2007 and is headquartered in Montreal, Quebec.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2017-07-20 Extrême Sensio

Paris, France

Extrême Sensio is a full service digital agency that offers services including consulting, design, technology and customer acquisition. Extrême Sensio was founded in 1998 and is headquartered in Paris, France.

Buy -
Mergr

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