Add-on Acquisition • Marketing

Grey Global Group Acquires Bruketa&Žinić OM

On March 16, 2017, Grey Global Group acquired marketing company Bruketa&Žinić OM

Acquisition Context

This is Grey Global Group’s 4th transaction in the Marketing sector.
This is Grey Global Group’s 1st transaction in Croatia.

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M&A Deal Summary
Date	March 16, 2017
Target	Bruketa&Žinić OM
Sector	Marketing
Buyer(s)	Grey Global Group
Deal Type	Add-on Acquisition

Target Company

Bruketa&Žinić OM

Zagreb, Croatia

Bruketa&Žinić OM is a group of marketing communications agencies consisting of advertising agencies Bruketa&Žinić OM Zagreb (Croatia), Bruketa&Žinić OM Vienna (Austria), Popular Bruketa&Žinić OM Beograd (Serbia) and Brigada – a studio for designing effective retail, exhibition and office spaces, product design and architecture. Bruketa&Žinić OM is the best international small advertising agency according to Advertising Age magazine (Portland, 2013); the second Most Effective Independent Agency according to the Global Effie Index (Cannes, 2012); one of the 17 world’s leading independent agencies according to Campaign magazine (London, 2014); among the 200 best packaging designers worldwide according to Lürzer's Archive (Vienna, 2015).

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