Add-on Acquisition • Marketing

Gregory FCA Acquires BackBay Communications

On May 15, 2024, Gregory FCA acquired marketing company BackBay Communications

Acquisition Context

This is Gregory FCA’s 3rd transaction in the Marketing sector.
This is Gregory FCA’s 3rd transaction in the United States.
This is Gregory FCA’s 1st transaction in Massachusetts.

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M&A Deal Summary
Date	May 15, 2024
Target	BackBay Communications
Sector	Marketing
Buyer(s)	Gregory FCA
Deal Type	Add-on Acquisition

Target Company

BackBay Communications

Boston, Massachusetts, United States

BackBay Communications is an integrated public relations, content marketing, and branding firm focused on the asset management, fintech, ESG/impact investing and private markets industries. BackBay Communications was formed in 2005 and is headquartered in Boston, Massachusetts.

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Buyer Overview 1

Buyer

Gregory FCA

Ardmore, Pennsylvania, United States

Category	Company
Founded	1990
Sector	Media

DESCRIPTION

Gregory FCA is a full-service, strategically integrated firm. Gregory FCA creates and deploys sophisticated national media relations, social media, content marketing, investor relations, and financial communications campaigns. Gregory FCA was founded in 1990 and is based in Ardmore, Pennsylvania.

Deal Context for Buyer	#
Overall	3 of 3
Sector: Marketing	3 of 3
Type: Add-on Acquisition	3 of 3
State: Massachusetts	1 of 1
Country: United States	3 of 3
Year: 2024	1 of 1

PREVIOUS DEAL

DATE	TARGET	DEAL TYPE	VALUE
2021-04-27	Affect New York, New York, United States Affect specializes in delivering public relations and marketing services for clients in technology, healthcare, and professional services. Affect employs a results-driven approach to communications, crafting one-of-a-kind, forward-thinking programs for clients to achieve precise results against defined business objectives. Affect was founded in 2002 and is based in New York City.	Buy	-

DATE

TARGET

DEAL TYPE

VALUE

2021-04-27

Affect

New York, New York, United States

Affect specializes in delivering public relations and marketing services for clients in technology, healthcare, and professional services. Affect employs a results-driven approach to communications, crafting one-of-a-kind, forward-thinking programs for clients to achieve precise results against defined business objectives. Affect was founded in 2002 and is based in New York City.

Buy

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