M&A Deal Summary

Gregory FCA Acquires BackBay Communications

On May 15, 2024, Gregory FCA acquired marketing company BackBay Communications

Acquisition Highlights
  • This is Gregory FCA’s 3rd transaction in the Marketing sector.
  • This is Gregory FCA’s 3rd transaction in the United States.
  • This is Gregory FCA’s 1st transaction in Massachusetts.

M&A Deal Summary
Date 2024-05-15
Target BackBay Communications
Sector Marketing
Buyer(s) Gregory FCA
Deal Type Add-on Acquisition

Target

BackBay Communications

Boston, Massachusetts, United States
BackBay Communications is an integrated public relations, content marketing, and branding firm focused on the asset management, fintech, ESG/impact investing and private markets industries. BackBay Communications was formed in 2005 and is headquartered in Boston, Massachusetts.

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Buyer(S) 1

Buyer

Gregory FCA

Ardmore, Pennsylvania, United States
Category Company
Sector Media
DESCRIPTION

Gregory FCA is a full-service, strategically integrated firm, Gregory FCA creates and deploys sophisticated national media relations, social media, content marketing, investor relations, and financial communications campaigns. Gregory FCA is based in Ardmore, Pennsylvania.

DEAL STATS #
Overall 3 of 3
Sector (Marketing) 3 of 3
Type (Add-on Acquisition) 3 of 3
State (Massachusetts) 1 of 1
Country (United States) 3 of 3
Year (2024) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-04-27 Affect

New York, New York, United States

Affect specializes in delivering public relations and marketing services for clients in technology, healthcare, and professional services. Affect employs a results-driven approach to communications, crafting one-of-a-kind, forward-thinking programs for clients to achieve precise results against defined business objectives. Affect was founded in 2002 and is based in New York City.

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