M&A Deal Summary

Greens Farms Capital and Landon Capital Partners Acquire 919 Marketing

On January 5, 2021, private equity firm Greens Farms Capital and family office Landon Capital Partners acquired marketing company 919 Marketing

Acquisition Highlights
  • This is Greens Farms Capital’s 1st and Landon Capital Partners’ 1st transaction in the Marketing sector.
  • This is Greens Farms Capital’s 1st and Landon Capital Partners’ 7th transaction in the United States.
  • This is Greens Farms Capital’s 1st and Landon Capital Partners’ 1st transaction in North Carolina.

M&A Deal Summary

Date 2021-01-05
Target 919 Marketing
Sector Marketing
Buyer(s) Greens Farms Capital
Landon Capital Partners
Deal Type Buyout (LBO, MBO, MBI)
Advisor(s) Berkery, Noyes & Co. (Financial)
Maynard Nexsen (Legal)

Target

919 Marketing

Holly Springs, North Carolina, United States
919 Marketing Co. is a content marketing agency serving businesses, franchises, and individuals with high-powered digital marketing, public relations, social media, and strategic business services. 919 Marketing Co. was established in 1996 and is based in Holly Springs, North Carolina.

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Buyer(S) 2

DESCRIPTION

Greens Farms Capital is a private equity firm focused on acquiring lower middle-market companies that enable greater business efficiency and automation. The Firm will consider a variety of investment situations including buyouts, acquisition financing, shareholder liquidity needs, and growth capital. Specific areas of interest include business services, information services, software, marketing services, and value-added manufacturing. Greens Farms Capital was formed in 2020 and is headquartered in Westport, Connecticut.


DEAL STATS #
Overall 1 of 2
Sector (Marketing) 1 of 1
Type (Buyout (LBO, MBO, MBI)) 1 of 1
State (North Carolina) 1 of 1
Country (United States) 1 of 2
Year (2021) 1 of 1
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-02-15 iMemories

Scottsdale, Arizona, United States

iMemories is focused on preserving and sharing a lifetime of memories by taking old home movies on 8mm, Super 8, and VHS, as well as photo prints, negatives, and slides, and digitizing them with pristine quality so they last for generations to come. Their innovative app allows customers to view and share memories on any device, organize them, and add to them over time. iMemories was formed in 2006 and is based in Scottsdale, Arizona.

Buy -
DESCRIPTION

Landon Capital Partners is a family office focused on acquiring healthcare services, niche manufacturing, business services, and food/beverage companies. Landon Capital seeks control situations and prefers US-based opportunities, although the Firm will opportunistically consider acquisitions in Europe. Target companies generally exhibit opportunities to create value, strong management, and predictable earnings. Landon Capital Partners was formed in 2015 and is based in Boston, Massachusetts, and has offices in New York and London.


DEAL STATS #
Overall 7 of 13
Sector (Marketing) 1 of 2
Type (Buyout (LBO, MBO, MBI)) 3 of 4
State (North Carolina) 1 of 1
Country (United States) 7 of 12
Year (2021) 2 of 6
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-01-04 Alcom

Winslow, Maine, United States

Alcom designs and manufactures specialty aluminum trailers that are sold primarily in the United States and Canada. Alcom produces highly featured aluminum trailers in hundreds of configurations based on customer requests. Its dealer network includes over 300 dealers. The company’s brand names include Mission Trailers, SnoPro/CargoPro, E-Z Hauler, and High Country. Alcom was founded in 2005 and is based in Winslow, Maine.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-04-20 Fusion92

Chicago, Illinois, United States

Fusion92 is an independent marketing innovation agency that focuses on helping growth-stage and Fortune 500 companies across a number of industries including financial, CPG, telecommunications and automotive. Fusion92 was founded in 1999 and is based in Chicago, Illinois.

Buy -