Add-on Acquisition • Media

Green Leads Acquires Target 250

On May 4, 2011, Green Leads acquired media company Target 250

Acquisition Context
  • This is Green Leads’ 1st transaction in the Media sector.
  • This is Green Leads’ 1st transaction in the United Kingdom.

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M&A Deal Summary

Date May 4, 2011
Target Target 250
Sector Media
Buyer(s) Green Leads
Deal Type Add-on Acquisition

Target Company

Target 250

London, United Kingdom
Target 250 fastest-growing pay-for-performance demand generation company in the industry.
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Buyer Overview 1

Buyer

Green Leads

East Hampstead, New Hampshire, United States

Category Company
Founded 2007
Sector Media
DESCRIPTION

Green Leads delivers pay-for-performance demand generation services that drive greater revenue for enterprise-level b2b software and technology companies in North America and Europe. The company has generated more than 75,000 new deals for its clients with inbound and outbound strategies to deliver pay-for-performance: Ideal Customer Profile leads (ICPs), Marketing Qualified Leads (MQLs), Highly Qualified Leads (HQLs), and Sales Qualified Leads (SQLs, or appointments) as well as Outsourced SDR/BDR services. These services can be purchased individually or as a subscription service model. Green Leads was formed in 2007 and is based in East Hampstead, New Hampshire.


Deal Context for Buyer #
Overall 1 of 1
Sector: Media 1 of 1
Type: Add-on Acquisition 1 of 1
Country: United Kingdom 1 of 1
Year: 2011 1 of 1