Stake Purchase • E-Commerce

Great Hill Partners Invests In Vitacost.com

On March 24, 2010, private equity firm Great Hill Partners invested in e-commerce company Vitacost.com

Investment Context

This is Great Hill Partners’ 2nd transaction in the E-Commerce sector.
This is Great Hill Partners’ 28th transaction in the United States.
This is Great Hill Partners’ 5th transaction in Florida.

Investment Fate

Vitacost.com was sold to a publicly-traded strategic buyer in 2014 for 280M USD.

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Investment Summary
Date	March 24, 2010
Target	Vitacost.com
Sector	E-Commerce
Investor(s)	Great Hill Partners
Deal Type	Stake Purchase

Target Company

Vitacost.com

Boca Raton, Florida, United States

Vitacost.com, Inc. is an online retailer of nutritional supplements, and health and wellness products. It sells: vitamins, minerals, herbs, and supplements; sports nutrition products; bath and personal products; diet/weight management products; and other health and wellness products directly to consumers through its website, vitacost.com, and catalogs. The company offers thousands of products from over 800 third-party brands and its own proprietary brands, including Nutraceutical Sciences Institute branded products.

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Investor Overview 1

Investor

Great Hill Partners

Boston, Massachusetts, United States

Investor Investor

Category	Private Equity Firm
Founded	1998
PE ASSETS	12.0B USD
Size	Mega
Type	Sector Agnostic

DESCRIPTION

Great Hill Partners is a private equity firm focused on growth equity and recapitalization investments in well established public and private companies valued put to $1 billion. Great Hill targets companies within consumer services, business services, financial technology, healthcare, internet, logistics, media, communications, technology services, software and transaction processing. The Firm invests in the range of $25 to $500 million per transaction. Great Hill prefers companies located in the US, but will also consider opportunities in Europe and Latin America. Great Hill Partners was formed in 1998 and is based in Boston, Massachusetts.

Deal Context for Investor	#
Overall	32 of 98
Sector: E-Commerce	2 of 7
Type: Stake Purchase	3 of 3
State: Florida	5 of 9
Country: United States	28 of 82
Year: 2010	2 of 6

PREVIOUS DEAL

DATE	TARGET	DEAL TYPE	VALUE
2010-03-10	Smart Business Advisory & Consulting Devon, Pennsylvania, United States SMART is a premier accounting-intensive consulting and business advisory services firm serving clients worldwide. SMART offers innovative solutions to public and private companies and institutions in the areas of business consulting and advisory, technology, accounting, compensation and benefits, and tax as an alternative to legacy accounting firms.	Sell	-

DATE

TARGET

DEAL TYPE

VALUE

2010-03-10

Smart Business Advisory & Consulting

Devon, Pennsylvania, United States

SMART is a premier accounting-intensive consulting and business advisory services firm serving clients worldwide. SMART offers innovative solutions to public and private companies and institutions in the areas of business consulting and advisory, technology, accounting, compensation and benefits, and tax as an alternative to legacy accounting firms.

Sell

FOLLOWING DEAL

DATE	TARGET	DEAL TYPE	VALUE
2010-05-21	Educaedu Bilbao, Spain Educaedu is an online lead generation service to postsecondary education institutions globally. Educaedu operates a network of websites in 20 countries and 9 languages through which prospective students can research and compare academic programs and make contact with schools free‑of‑charge. Educaedu was founded in 2001 and is based in Bilbao, Spain.	Buy	-

DATE

TARGET

DEAL TYPE

VALUE

2010-05-21

Educaedu

Bilbao, Spain

Educaedu is an online lead generation service to postsecondary education institutions globally. Educaedu operates a network of websites in 20 countries and 9 languages through which prospective students can research and compare academic programs and make contact with schools free‑of‑charge. Educaedu was founded in 2001 and is based in Bilbao, Spain.

Buy

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