Investment Summary

Great Hill Partners Exits InStore Audio Network

On June 3, 2012, Pop Radio invested in marketing company InStore Audio Network from Great Hill Partners

Investment Highlights
  • This is Pop Radio’s 1st transaction in the Marketing sector.
  • This is Pop Radio’s 1st transaction in the United States.
  • This is Pop Radio’s 1st transaction in New Jersey.
Investment Fate
  • InStore Audio Network was sold to a strategic buyer in 2022 for 59M CAD.

Investment Summary

Date 2012-06-03
Target InStore Audio Network
Sector Marketing
Investor(s) Pop Radio
Sellers(s) Great Hill Partners
Deal Type Add-on Acquisition

Target

InStore Audio Network

Princeton, New Jersey, United States
InStore Audio Network is the largest in-store audio advertising provider in the United States and delivers commercial audio messages to shoppers in over 16,000 grocery, drug, and convenience stores. InStore Audio Network was founded in 1983 and is headquartered in Princeton, New Jersey.

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Investor(S) 1

Investor

Pop Radio

Boston, Massachusetts, United States

Category Company
Sector Marketing
DESCRIPTION

Pop Radio LP is an audio advertising provider in the United States and delivers commercial audio messages to shoppers in over 10,000 groceries, drug, convenience, and mass merchandiser stores. POP Radio provides retail specific messaging along with third-party ad sales to a diverse array of leading retailers. Pop Radio is based in Boston, Massachusetts.


DEAL STATS #
Overall 1 of 1
Sector: Marketing M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
State: New Jersey M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2012 M&A 1 of 1

Seller(S) 1

SELLER

Great Hill Partners

Boston, Massachusetts, United States

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 1998
PE ASSETS 12.0B USD
Size Mega
Type Sector Agnostic
DESCRIPTION

Great Hill Partners is a private equity firm focused on growth equity and recapitalization investments in well established public and private companies valued put to $1 billion. Great Hill targets companies within consumer services, business services, financial technology, healthcare, internet, logistics, media, communications, technology services, software and transaction processing. The Firm invests in the range of $25 to $500 million per transaction. Great Hill prefers companies located in the US, but will also consider opportunities in Europe and Latin America. Great Hill Partners was formed in 1998 and is based in Boston, Massachusetts.


DEAL STATS #
Overall 18 of 64
Sector: Marketing M&A 1 of 1
Type: Add-on Acquisition M&A Deals 13 of 40
State: New Jersey M&A 1 of 2
Country: United States M&A 14 of 54
Year: 2012 M&A 1 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2012-05-11 Chrome River Technologies

Los Angeles, California, United States

Chrome River Technologies, Inc. is a provider of online expense reporting and automated invoice processing software. Chrome River delivers immediate payback via a “Software as a Service” delivery model that requires no hardware, no software, and no long-term commitment. Chrome River Technologies was established in 2007 and is based in Los Angeles, California.

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FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2012-06-25 MineralTree

Waltham, Massachusetts, United States

MineralTree is a provider of accounts payable and payment automation solutions for middle-market businesses. More than 2,000 mid-market and mid-enterprise companies, as well as more than 25 financial institutions, rely on MineralTree to digitize and optimize the entire AP Automation and Payments process, preserving control over the complete invoice-to-payment workflow, improving vendor relationships, maximizing ROI, and transforming the finance function from a cost center to a profit center. MineralTree was founded in 2010 and is based in Waltham, Massachusetts.

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