M&A Deal Summary

Gratterpalm Acquires Underwired

On December 11, 2014, Gratterpalm acquired internet software and services company Underwired from Amaze

Acquisition Highlights
  • This is Gratterpalm’s 1st transaction in the Internet Software and Services sector.
  • This is Gratterpalm’s 1st transaction in the United Kingdom.

M&A Deal Summary

Date 2014-12-11
Target Underwired
Sector Internet Software and Services
Buyer(s) Gratterpalm
Sellers(s) Amaze
Deal Type Divestiture

Target

Underwired

London, United Kingdom
Underwired Ltd. is an eCRM and multi-channel consultancy specialist. Underwired is specialises in retail, travel and leisure, media, FMCG, automotive and telecoms sectors, establishing itself as a leading CRM firm.

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Buyer(S) 1

Buyer

Gratterpalm

Leeds, United Kingdom

Category Company
Founded 1978
Sector Marketing
DESCRIPTION

Gratterpalm Ltd. is a communications agency provides creative advertising and marketing ideas.


DEAL STATS #
Overall 1 of 1
Sector: Internet Software and Services M&A 1 of 1
Type: Divestiture M&A Deals 1 of 1
Country: United Kingdom M&A 1 of 1
Year: 2014 M&A 1 of 1

Seller(S) 1

SELLER

Amaze

London, United Kingdom

Category Company
Founded 1995
Sector Media
DESCRIPTION

Amaze Ltd. is a marketing and technology company.


DEAL STATS #
Overall 1 of 1
Sector: Internet Software and Services M&A 1 of 1
Type: Divestiture M&A Deals 1 of 1
Country: United Kingdom M&A 1 of 1
Year: 2014 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2009-10-21 Underwired

London, United Kingdom

Underwired Ltd. is an eCRM and multi-channel consultancy specialist. Underwired is specialises in retail, travel and leisure, media, FMCG, automotive and telecoms sectors, establishing itself as a leading CRM firm.

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