M&A Deal Summary

Grapevine Logic Acquires ReadyCart

On October 10, 2017, Grapevine Logic acquired e-commerce company ReadyCart

Acquisition Highlights
  • This is Grapevine Logic’s 1st transaction in the E-Commerce sector.
  • This is Grapevine Logic’s 2nd transaction in the United States.
  • This is Grapevine Logic’s 1st transaction in Tennessee.

M&A Deal Summary
Date 2017-10-10
Target ReadyCart
Sector E-Commerce
Buyer(s) Grapevine Logic
Deal Type Add-on Acquisition

Target

ReadyCart

Chattanooga, Tennessee, United States
ReadyCart is a turnkey affiliate shopping platform designed for YouTube creators. ReadyCart platform provides a new way for more than 135,000 content creators in Grapevine’s network to monetize their content in concert with branded content opportunities.

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Buyer(S) 1

Buyer

Grapevine Logic

Cambridge, Massachusetts, United States
Category Company
Sector Digital Media
DESCRIPTION

Grapevine is the world’s major end-to-end influencer marketing platform that enables collaboration between advertisers and social content creators to produce promotional content at scale. The Grapevine network includes more than 120,000 creators who generate more than 6 billion monthly views. Advertisers leverage Grapevine’s workflow management software and proprietary tracking and analytics to measure direct response and conversion rates from promotional content on YouTube and Instagram.

DEAL STATS #
Overall 2 of 2
Sector (E-Commerce) 1 of 1
Type (Add-on Acquisition) 2 of 2
State (Tennessee) 1 of 1
Country (United States) 2 of 2
Year (2017) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2017-07-11 SocMetrics

Cambridge, Massachusetts, United States

SocMetrics Influencer Platform is a topical influence scoring platform which monitors and ranks more than 1.2 million influencers on Twitter, YouTube, Instagram, and blogging platforms.

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Mergr

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