M&A Deal Summary

Gopuff Acquires Party Mart

On June 21, 2021, Gopuff acquired beverage company Party Mart from Blue Equity

Acquisition Highlights
  • This is Gopuff’s 2nd transaction in the Beverages sector.
  • This is Gopuff’s 5th transaction in the United States.
  • This is Gopuff’s 2nd transaction in Kentucky.

M&A Deal Summary

Date 2021-06-21
Target Party Mart
Sector Beverages
Buyer(s) Gopuff
Sellers(s) Blue Equity
Deal Type Add-on Acquisition

Target

Party Mart

Louisville, Kentucky, United States
Party Mart is a high volume wine, spirits, beer and party goods store second to none in its selection of beer, wine and liquors. Bourbon lovers near and far come to us for our fabulous examples of the distiller’s art. Party Mart is based in Louisville, Kentucky.

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Buyer(S) 1

Buyer

Gopuff

Philadelphia, Pennsylvania, United States

Category Company
Founded 2013
Sector Internet Software and Services
DESCRIPTION

Gopuff is a developer of go-to platform fulfilling customer orders of cleaning and home products to over-the-counter medications to food and drinks. Gopuff was founded in 2013 and is based in Philadelphia, Pennsylvania.


DEAL STATS #
Overall 5 of 6
Sector (Beverages) 2 of 2
Type (Add-on Acquisition) 5 of 6
State (Kentucky) 2 of 2
Country (United States) 5 of 5
Year (2021) 4 of 5
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-06-21 Liquor Barn

Louisville, Kentucky, United States

Liquor Barn is a Kentucky-based spirit, beer, and wine retailer locally owned and operated retail chain of spirits, beer, wine, and party goods in the Commonwealth of Kentucky. Liquor Barn has 15 retail locations in Kentucky, including six locations in Louisville, six locations in Lexington, as well as stores in Danville, Bowling Green, and Elizabethtown. The stores range in size from 2,700 square feet to 30,000 square feet, with a flagship store that is more than 44,000 square feet. Liquor Barn is based in Louisville, Kentucky.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-08-11 Dija

London, United Kingdom

Dija is a European delivery platform delivering groceries and other household items to customers in the United Kingdom, France, and Spain. Dija was formed in 2020 and is based in London.

Buy -

Seller(S) 1

SELLER

Blue Equity

Louisville, Kentucky, United States

Investor Investor


Category Private Equity Firm
Founded 2004
Size Small
Type Sector Agnostic
DESCRIPTION

Blue Equity is a Southern-US based private equity firm focused on a variety of business transactions as well as real estate investments. The Firm will consider opportunities across all company stages, from startups to recapitalizations. Blue Equity typically looks for situations with experienced management, and depending on the situation, can be minimal or more active investor. Blue Equity was formed in 2004 and is based in Louisville, Kentucky and also has office in Miami, Florida.


DEAL STATS #
Overall 15 of 18
Sector (Beverages) 3 of 3
Type (Add-on Acquisition) 11 of 14
State (Kentucky) 7 of 7
Country (United States) 13 of 15
Year (2021) 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-06-21 Liquor Barn

Louisville, Kentucky, United States

Liquor Barn is a Kentucky-based spirit, beer, and wine retailer locally owned and operated retail chain of spirits, beer, wine, and party goods in the Commonwealth of Kentucky. Liquor Barn has 15 retail locations in Kentucky, including six locations in Louisville, six locations in Lexington, as well as stores in Danville, Bowling Green, and Elizabethtown. The stores range in size from 2,700 square feet to 30,000 square feet, with a flagship store that is more than 44,000 square feet. Liquor Barn is based in Louisville, Kentucky.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-01-01 Vint

Richmond, Virginia, United States

Vint is a fine wine and rare spirits asset manager creating financial products for investors to participate in the secondary trade for rare bottles and casks. Vint offers wine and spirits arbitrage investment funds that enable scalable, reliable, and broad access at advantaged entry points. A securitized solution to the investor challenge of accessing the market by providing the expertise needed to select, store, and trade these assets through Reg D structures for accredited investors. Vint is making the wine and spirits market investable with the first transparent, SEC-qualified trading platform. Vint was founded in 2019 and is based in Richmond, Virginia.

Buy -