Add-on Acquisition • Software

Google Acquires Sparrow SAS

On June 20, 2012, Google acquired software company Sparrow SAS

Acquisition Context
  • This is Google’s 47th transaction in the Software sector.
  • This is Google’s 1st transaction in France.

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M&A Deal Summary

Date June 20, 2012
Target Sparrow SAS
Sector Software
Buyer(s) Google
Deal Type Add-on Acquisition

Target Company

Sparrow SAS

Paris, France
Sparrow is one of favorite iOS applications,Sparrow is so popular that the Mac client alone sees hundreds of paid downloads per day
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Buyer Overview 1

Buyer

Google

Mountain View, California, United States

Category Company
Founded 1998
Sector Internet Software and Services
Employees190,234
Revenue 350.0B USD (2024)
DESCRIPTION
View of Google's corporate campus in Mountain View, California.
View of Google's corporate campus in Mountain View, California.

Google is a global provider of search and advertising services. In addition to its search engine, Google offers online tools and platforms including: Gmail, Google Apps, Google Maps, and YouTube. Google was incorporated in 1998 and is based in Mountain View, California.


Deal Context for Buyer #
Overall 113 of 227
Sector: Software 47 of 76
Type: Add-on Acquisition 108 of 218
Country: France 1 of 3
Year: 2012 7 of 12
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2012-06-05 Quickoffice

Plano, Texas, United States

Quickoffice is a world leader in providing mobile office document software for smartphones. The company's flagship product, Quickoffice Premier, continues to receive awards and recognition from industry analysts, the media and users. The software allows users to open, edit and send their original, native Microsoft files without the need for desktop conversion or synchronization. Fully localized in 36 languages, and shipping worldwide as a built-in solution on millions of smartphones, Quickoffice has been a top-selling mobile office application since its market introduction.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2012-07-31 Wildfire Interactive

Redwood City, California, United States

Wildfire Interactive offers a dynamic, self-service marketing platform that enables organizations to engage users on social networks and company websites. The software allows corporations, small businesses, agencies, bloggers and non-profits to create and publish branded social media marketing campaigns.

Buy $350M

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