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M&A Deal Summary

Google Acquires Red Hot Labs

On February 24, 2015, Google acquired internet software and services company Red Hot Labs

Acquisition Highlights
  • This is Google’s 75th transaction in the Internet Software and Services sector.
  • This is Google’s 133rd transaction in the United States.
  • This is Google’s 83rd transaction in California.

M&A Deal Summary
Date 2015-02-24
Target Red Hot Labs
Sector Internet Software and Services
Buyer(s) Google
Deal Type Add-on Acquisition

Target

Red Hot Labs

San Francisco, California, United States
Toro guides app companies through the process of setting up and optimizing marketing campaigns. All Toro's marketing plans run on the Facebook advertising platform.

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Buyer(S) 1

Buyer

Google

Mountain View, California, United States
Category Company
Founded 1998
Sector Internet Software and Services
Employees190,234
Revenue 350.0B USD (2024)
DESCRIPTION
View of Google's corporate campus in Mountain View, California.
View of Google's corporate campus in Mountain View, California.

Google is a global provider of search and advertising services. In addition to its search engine, Google offers online tools and platforms including: Gmail, Google Apps, Google Maps, and YouTube. Google was incorporated in 1998 and is based in Mountain View, California.

DEAL STATS #
Overall 168 of 226
Sector: Internet Software and Services M&A 75 of 104
Type: Add-on Acquisition M&A Deals 163 of 217
State: California M&A 83 of 115
Country: United States M&A 133 of 178
Year: 2015 M&A 3 of 12
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
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United States

Odessa is a producer of mobile apps that allow users to automatically back up photos and videos taken on their mobile devices to their home PCs.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2015-05-04 Timeful

Mountain View, California, United States

Timeful is a provider of software that helps organize your life by understanding your schedule, habits and needs.

Buy -
Mergr

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