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M&A Deal Summary

Google Acquires Launchpad Toys

On February 4, 2015, Google acquired internet software and services company Launchpad Toys

Acquisition Highlights
  • This is Google’s 73rd transaction in the Internet Software and Services sector.
  • This is Google’s 131st transaction in the United States.
  • This is Google’s 82nd transaction in California.

M&A Deal Summary
Date 2015-02-04
Target Launchpad Toys
Sector Internet Software and Services
Buyer(s) Google
Deal Type Add-on Acquisition

Target

Launchpad Toys

San Francisco, California, United States
Launchpad Toys develops digital toys and storytelling tools that empower kids to create, learn and share their ideas.

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Buyer(S) 1

Buyer

Google

Mountain View, California, United States
Category Company
Founded 1998
Sector Internet Software and Services
Employees190,234
Revenue 350.0B USD (2024)
DESCRIPTION
View of Google's corporate campus in Mountain View, California.
View of Google's corporate campus in Mountain View, California.

Google is a global provider of search and advertising services. In addition to its search engine, Google offers online tools and platforms including: Gmail, Google Apps, Google Maps, and YouTube. Google was incorporated in 1998 and is based in Mountain View, California.

DEAL STATS #
Overall 166 of 227
Sector: Internet Software and Services M&A 73 of 104
Type: Add-on Acquisition M&A Deals 161 of 218
State: California M&A 82 of 115
Country: United States M&A 131 of 179
Year: 2015 M&A 1 of 12
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2014-12-17 Vidmaker

Madison, Wisconsin, United States

Vidmaker with the goal of making it easy for anyone, anywhere to create great online video.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2015-02-09 Odysee

United States

Odessa is a producer of mobile apps that allow users to automatically back up photos and videos taken on their mobile devices to their home PCs.

Buy -
Mergr

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