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M&A Deal Summary

Google Acquires Incentive Targeting

On November 28, 2012, Google acquired internet software and services company Incentive Targeting

Acquisition Highlights
  • This is Google’s 55th transaction in the Internet Software and Services sector.
  • This is Google’s 91st transaction in the United States.
  • This is Google’s 3rd transaction in Massachusetts.

M&A Deal Summary
Date 2012-11-28
Target Incentive Targeting
Sector Internet Software and Services
Buyer(s) Google
Deal Type Add-on Acquisition
Advisor(s) Signal Hill Capital (Financial)

Target

Incentive Targeting

Cambridge, Massachusetts, United States
Incentive Targeting provides a targeted marketing services customers and provides targeted promotion systems.

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Buyer(S) 1

Buyer

Google

Mountain View, California, United States
Category Company
Founded 1998
Sector Internet Software and Services
Employees190,234
Revenue 350.0B USD (2024)
DESCRIPTION
View of Google's corporate campus in Mountain View, California.
View of Google's corporate campus in Mountain View, California.

Google is a global provider of search and advertising services. In addition to its search engine, Google offers online tools and platforms including: Gmail, Google Apps, Google Maps, and YouTube. Google was incorporated in 1998 and is based in Mountain View, California.

DEAL STATS #
Overall 117 of 225
Sector: Internet Software and Services M&A 55 of 104
Type: Add-on Acquisition M&A Deals 112 of 217
State: Massachusetts M&A 3 of 8
Country: United States M&A 91 of 177
Year: 2012 M&A 11 of 12
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2012-09-17 Nik Software

San Diego, California, United States

Nik Software engages in development of desktop and mobile software solutions and technologies. Its products include Snapseed, a photo application for iPad, iPhone iPod Touch, Mac, and Windows to enhance photos, add effects, and share them

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2012-11-30 BufferBox

Kitchener, Ontario, Canada

BufferBox provides consumers the convenience of picking up their online purchases 24/7.

Buy -
Mergr

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