M&A Deal Summary

Google Acquires Fitbit

On November 1, 2019, Google acquired electronics company Fitbit for 2.1B USD

Acquisition Highlights
  • This is Google’s 3rd transaction in the Electronics sector.
  • This is Google’s 7th largest (disclosed) transaction.
  • This is Google’s 167th transaction in the United States.
  • This is Google’s 112th transaction in California.

M&A Deal Summary
Date 2019-11-01
Target Fitbit
Sector Electronics
Buyer(s) Google
Deal Type Add-on Acquisition
Deal Value 2.1B USD
Advisor(s) Qatalyst Partners (Financial)
Fenwick & West (Legal)

Target

Fitbit

San Francisco, California, United States
Fitbit is a provider of fitness products for consumers. The Company was formed in 2007 and is based in San Francisco. Fitbit was founded in 2007 and is based in San Francisco, California.

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Buyer(S) 1

Buyer

Google

Mountain View, California, United States
Category Company
Founded 1998
Sector Internet Software and Services
Employees190,234
Revenue 307.4B USD (2023)
DESCRIPTION
View of Google's corporate campus in Mountain View, California.
View of Google's corporate campus in Mountain View, California.

Google is a global provider of search and advertising services. In addition to its search engine, Google offers online tools and platforms including: Gmail, Google Apps, Google Maps, and YouTube. Google was incorporated in 1998 and is based in Mountain View, California.

DEAL STATS #
Overall 213 of 224
Sector (Electronics) 3 of 4
Type (Add-on Acquisition) 207 of 216
State (California) 112 of 115
Country (United States) 167 of 176
Year (2019) 5 of 5
Size (of disclosed) 7 of 56
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2019-07-09 Elastifile

Santa Clara, California, United States

Elastifile Ltd. a provider of scalable, enterprise file storage for the cloud. File storage is fundamental to enterprise infrastructure and a priority for customers looking to accelerate their digital transformation. Elastifile Ltd. was founded in 2013 and is based in Santa Clara, California.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2020-01-14 Pointy

Dublin, Ireland

Pointy helps local retailers bring their product inventory online. With Pointy, merchants simply plug a small box into their barcode scanner or install the Pointy app on their point of sale system, which surfaces the products that they sell directly into the “See what’s in store” section of their business profile on Google Search.

Buy $163M
Mergr

Product

Company

Legal