M&A Deal Summary

Google Acquires Adometry

On May 7, 2014, Google acquired marketing company Adometry

Acquisition Highlights
  • This is Google’s 2nd transaction in the Marketing sector.
  • This is Google’s 115th transaction in the United States.
  • This is Google’s 2nd transaction in Texas.

M&A Deal Summary
Date 2014-05-07
Target Adometry
Sector Marketing
Buyer(s) Google
Deal Type Add-on Acquisition

Target

Adometry

Austin, Texas, United States
Adometry, a marketing attribution firm whose product is designed to assign value to incremental media impressions.

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Buyer(S) 1

Buyer

Google

Mountain View, California, United States
Category Company
Founded 1998
Sector Internet Software and Services
Employees190,234
Revenue 307.4B USD (2023)
DESCRIPTION
View of Google's corporate campus in Mountain View, California.
View of Google's corporate campus in Mountain View, California.

Google is a global provider of search and advertising services. In addition to its search engine, Google offers online tools and platforms including: Gmail, Google Apps, Google Maps, and YouTube. Google was incorporated in 1998 and is based in Mountain View, California.

DEAL STATS #
Overall 149 of 224
Sector (Marketing) 2 of 2
Type (Add-on Acquisition) 144 of 216
State (Texas) 2 of 4
Country (United States) 115 of 176
Year (2014) 13 of 29
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2014-05-07 Appetas

Seattle, Washington, United States

Appetas is a company which provides slick and engaging website templates for small businesses, focused on the culinary and restaurant industry. Appetas says that restaurant websites are often difficult to use, host outdated menus and may not be compatible with both PCs and mobile devices, and so Appetas aimed to make the launch of an online presence streamlined and easy for SMBs.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2014-05-16 Quest Visual

San Francisco, California, United States

Quest Visual's primary app, Word Lens, allows a person to flip on the camera of their Android or iOS device and use it to frame a series of words they don't otherwise understand — like a road sign printed in a foreign language, for example. In a perfect world, Word Lens recognizes the text and automatically replaces it with whatever you've elected to translate it to: French to English, English to Spanish, et cetera.

Buy -
Mergr

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