M&A Deal Summary

Goodfood Market Acquires Genuine Tea

On November 14, 2024, Goodfood Market acquired beverage company Genuine Tea

Acquisition Highlights
  • This is Goodfood Market’s 1st transaction in the Beverages sector.
  • This is Goodfood Market’s 1st transaction in Canada.
  • This is Goodfood Market’s 1st transaction in Ontario.

M&A Deal Summary
Date 2024-11-14
Target Genuine Tea
Sector Beverages
Buyer(s) Goodfood Market
Deal Type Add-on Acquisition

Target

Genuine Tea

Toronto, Ontario, Canada
Genuine Tea is an omnichannel tea brand, that provides in the Third Wave Tea movement. Genuine Tea sources fresh, high-quality teas and botanicals while recognizing and fairly compensating tea makers for their craftsmanship. Driven by a passion for tea and wellness. Genuine Tea was founded in 2015 and is based in Toronto, Ontario.

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Buyer(S) 1

Buyer

Goodfood Market

Saint-Laurent, Quebec, Canada
Category Company
Sector Food
Employees780
Revenue 169M CAD (2023)
DESCRIPTION

Goodfood Market is a digitally native meal solutions brand, delivering fresh meals and add-ons that make it easy for customers from across Canada to enjoy delicious meals at home every day. Goodfood customers have access to uniquely fresh and delicious products, as well as exclusive pricing, made possible by its world-class culinary team and direct-to-consumer infrastructures and technology. Goodfood Market is headquartered in Saint-Laurent, Quebec.

DEAL STATS #
Overall 1 of 1
Sector (Beverages) 1 of 1
Type (Add-on Acquisition) 1 of 1
State (Ontario) 1 of 1
Country (Canada) 1 of 1
Year (2024) 1 of 1
Mergr

Product

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