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M&A Deal Summary

GoodData Acquires Understand Labs

On September 9, 2025, GoodData acquired software company Understand Labs

Acquisition Highlights
  • This is GoodData’s 1st transaction in the Software sector.
  • This is GoodData’s 1st transaction in Czech Republic.

M&A Deal Summary
Date 2025-09-09
Target Understand Labs
Sector Software
Buyer(s) GoodData
Deal Type Add-on Acquisition

Target

Understand Labs

Prague, Czech Republic
Understand Labs has been solving the critical "last mile" challenge in analytics: helping businesses not just see data, but truly understand it. Their flagship SDKs power custom data storytelling solutions for industries including e-commerce, retail, logistics, and media. Understand Labs was founded in 2021 and is based in Prague, Czech Republic.

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Buyer(S) 1

Buyer

GoodData

San Francisco, California, United States
Category Company
Founded 2007
Sector Software
DESCRIPTION

GoodData provides the platform and expertise for enterprises to create smart business applications that harness your existing data to help you automate, recommend and take better business actions faster and with more reliability. They drive competitive value, performance, and profit by significantly enhancing the data-driven business processes across the enterprise and its business ecosystem by bringing analytics to the point-of-work. GoodData was founded in 2007 and is based in San Francisco, California.

DEAL STATS #
Overall 1 of 1
Sector: Software M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
Country: Czech Republic M&A 1 of 1
Year: 2025 M&A 1 of 1
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