Investment Summary

Goldrock Capital, KKR, Amadeus Capital Partners and Viola Partners Invest In ClickTale

On April 30, 2013, family office Goldrock Capital, private equity firm KKR, venture capital firm Amadeus Capital Partners and private equity firm Viola Partners invested in internet software and services company ClickTale

Investment Highlights
  • This is Goldrock Capital’s 1st, KKR’s 3rd, Amadeus Capital Partners’ 4th and Viola Partners’ 1st transaction in the Internet Software and Services sector.
  • This is Goldrock Capital’s 4th, KKR’s 2nd, Amadeus Capital Partners’ 1st and Viola Partners’ 7th transaction in Israel.
Investment Fate
  • ClickTale was sold to a strategic buyer in 2019.

Investment Summary

Date 2013-04-30
Target ClickTale
Sector Internet Software and Services
Investor(s) Goldrock Capital
KKR
Amadeus Capital Partners
Viola Partners
Deal Type Venture

Target

ClickTale

Ramat-Gan, Israel
ClickTale Ltd. is a provider of customer experience analytics solutions. Clicktale marries cognitive computing, machine learning and psychological research to automatically surface issues and answer questions that keep executives up at night. ClickTale Ltd. was formed in 2006 and is based in Ramat-Gan, Israel.

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Investor(S) 4

Investor

Goldrock Capital

Modiin, Israel

Investor Investor Investor


Category Family Office
Founded 1999
Size Small
Type Sector Agnostic
DESCRIPTION

Goldrock Capital is an Israeli private equity firm focused on investing in growth stage businesses with at least $5 million in revenue. Goldrock looks to invest $1 to $5 million to fund growth capital needs, spin-outs, shareholder liquidity, acquisition financings, and management buyouts. The Firm generally targets businesses which are not capital intensive with differentiated products/services. Target sectors include software/services, internet and digital media, communications/mobile, and industrials. Goldrock was formed in 1999 and is based in Modiin.


DEAL STATS #
Overall 8 of 8
Sector: Internet Software and Services M&A 1 of 1
Type: Venture M&A Deals 3 of 3
Country: Israel M&A 4 of 4
Year: 2013 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2012-08-14 Logia Group

Herzliya Pituach, Israel

Logia Group Group operates in the market for mobile content and provides services, applications, and content to more than 30 leading mobile operators around the world. Logia offers end-to-end management of value-added services for mobile operators & large brands. Logia is based in Herzeliya, Israel.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2016-09-13 QualiTest

London, United Kingdom

QualiTest is a global provider of quality assurance and software testing services. Qualitest specializes in AI-powered Digital Assurance, Automation, Performance Engineering, Cyber Security Testing, Accessibility Testing, Blockchain IOT and Drone Technology Assurance. QualiTest offers a wide variety of QA and testing services such as: Test Process Improvement, Test Automation, Performance testing, Onshore testing outsourcing, flexible testing staffing, Exploratory Testing, Scrum Testing and testing tools. QualiTest was founded in 1997 and is based in London, United Kingdom.

Sell -
Investor

KKR

New York, New York, United States

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 1976
PE ASSETS 267.0B USD
Size Mega
Type Sector Agnostic
DESCRIPTION
KKR's office in Menlo Park, California.
KKR's office in Menlo Park, California.

KKR is a global investment firm founded by Jerome Kohlberg, Henry Kravis, and George Roberts. The Firm is separated into several business segments including private markets, public markets, capital markets, and other principal activities. KKR's private equity practice invests in management buyouts, take privates, corporate divestitures, industry consolidations, and partnerships with family-owned companies. KKR will invest in a broad range of industries and companies and will consider businesses throughout North America, Europe, Asia, and Australia/New Zealand. Sectors of interest include chemicals, consumer products, energy and natural resources, financial services, healthcare, industrial, media/communications, retail, and technology. In addition to its traditional principal investment activity business, KKR also invests in infrastructure assets. KKR was formed in 1976 and is based in New York, New York.


DEAL STATS #
Overall 124 of 500
Sector: Internet Software and Services M&A 3 of 38
Type: Venture M&A Deals 5 of 35
Country: Israel M&A 2 of 2
Year: 2013 M&A 6 of 21
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2013-04-18 SMCP SAS

Paris, France

SMCP Group is a apparel retailing group, operating in the attractive affordable luxury apparel segment across four brands: Sandro, Sandro Men, Maje and Claudie Pierlot. SMCP Group developed a unique and effective business model: combining luxury codes (marketing & communication, shopping experience) with creative design content and high-quality fabrics while leveraging best practices from the fast fashion industry (short collection cycles and reactivity to market trends supported by an efficient supply chain).

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2013-05-01 China Modern Dairy

Maanshan City, China

China Modern Dairy is focused on raising dairy cows and selling raw milk to branded dairy companies for processing into consumer dairy products.

Sell -
Investor

Amadeus Capital Partners

Investor Investor Investor Investor Investor


Category Venture Capital Firm
Founded 1997
PE ASSETS 1.3B USD
Size Large
Type Sector Focused
DESCRIPTION

Amadeus Capital Partners is an early late-stage investor in high growth European technology companies. Specific areas of interest include AI & machine learning, online consumer services, cybersecurity, digital health and medical technology, digital media, enterprise SaaS, fintech, and insurtech. Amadeus Capital Partners was formed in 1997 and is based in London, United Kingdom.


DEAL STATS #
Overall 19 of 68
Sector: Internet Software and Services M&A 4 of 11
Type: Venture M&A Deals 15 of 59
Country: Israel M&A 1 of 1
Year: 2013 M&A 1 of 5
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2012-11-05 Lumeon

Boston, Massachusetts, United States

Lumeon enables healthcare organizations to orchestrate and automate systems and processes, bringing situational awareness to care operations to deliver high-performance, team-centered healthcare. Lumeon Care Pathway Management (CPM) platform and suite of solutions empower health organizations to take control of their end-to-end care delivery model and maximize the use of resources. Lumeon was founded in 2005 and is based in Boston, Massachusetts.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2013-05-08 Antidote

North Miami Beach, Florida, United States

Antidote is a digital health company that connects patients with clinical research through its online trial-matching platform. The Company partners with pharmaceutical sponsors, CROs, and advocacy groups to accelerate clinical trial recruitment using data-driven tools and patient engagement campaigns. Antidote was founded in 2010 and is based in North Miami Beach, Florida.

Buy -
Investor

Viola Partners

Herzeliya, Israel

Investor Investor Investor


Category Private Equity Firm
Founded 2000
PE ASSETS 290M USD
Size Middle-Market
Type Sector Agnostic
DESCRIPTION

Viola Partners is the private equity investment arm of Viola Group, a diversified investment firm focused on providing credit as well as investing in venture and private equity deals. Viola Partners specializes in technology buyouts and growth capital investments in middle-market companies. The Firm generally looks to invest in Israel and will consider both public and private companies. Viola seeks businesses operating in attractive markets with strong product differentiation and proven business models. The Firm typically invests up to $30 million equity per transaction. Viola Partners was formed in 2000 and is based in Hertzliya, Israel.


DEAL STATS #
Overall 10 of 16
Sector: Internet Software and Services M&A 1 of 1
Type: Venture M&A Deals 2 of 3
Country: Israel M&A 7 of 10
Year: 2013 M&A 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2013-02-21 iMER

Nicosia, Cyprus

iMER is an independent global health service company that provides a professional framework of comprehensive medical services, for patients around the globe. The company provided its services to thousands of patients across the world and performed hundreds of life-saving air evacuation missions. iMER was formed in 2005 and is based in Nicosia, Cyprus.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2014-07-08 Matomy

Tel Aviv, Israel

Matomy is a provider of digital performance-based marketing services in the United States and Europe. Matomy was founded in 2007 and is based in Tel Aviv, Israel.

Sell -