Divestiture • Internet Software and Services

Golden Peak Media Acquires Creativebug

On June 10, 2025, Golden Peak Media acquired internet software and services company Creativebug from JOANN

Acquisition Context
  • This is Golden Peak Media’s 1st transaction in the Internet Software and Services sector.
  • This is Golden Peak Media’s 1st transaction in the United States.
  • This is Golden Peak Media’s 1st transaction in California.

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M&A Deal Summary

Date June 10, 2025
Target Creativebug
Sector Internet Software and Services
Buyer(s) Golden Peak Media
Sellers(s) JOANN
Deal Type Divestiture

Target Company

Creativebug

San Francisco, California, United States
Creativebug is an online learning community for DIY crafters, producing award-winning, inspirational, and educational videos. Members enjoy unlimited access to classes in painting, drawing, sewing, quilting, cake decorating, knitting, crochet, and more. Creativebug was formed in 2012 and is based in San Franciso, California.
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Buyer Overview 1

Buyer

Golden Peak Media

Golden, Colorado, United States

Category Company
Sector Media
DESCRIPTION

Golden Peak Media is an operator of a media and education company that helps fine artists and crafting artisans by inspiring, educating, and connecting them throughout their creative journey. Golden Peak Media is based in Golden, Colorado.


Deal Context for Buyer #
Overall 1 of 1
Sector: Internet Software and Services 1 of 1
Type: Divestiture 1 of 1
State: California 1 of 1
Country: United States 1 of 1
Year: 2025 1 of 1

Seller Profile 1

SELLER

JOANN

Hudson, Ohio, United States

Category Company
Founded 1943
Sector Retail
Employees3,575
Revenue 2.4B USD (2022)
DESCRIPTION

JOANN is a specialty retailer of fabrics. JOANN's retail stores and website feature a variety of competitively priced merchandise used in sewing, crafting, and home decorating projects. JOANN was founded in 1943 and is based in Hudson, Ohio.


Deal Context for Seller #
Overall 1 of 1
Sector: Internet Software and Services 1 of 1
Type: Divestiture 1 of 1
State: California 1 of 1
Country: United States 1 of 1
Year: 2025 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2017-04-11 Creativebug

San Francisco, California, United States

Creativebug is an online learning community for DIY crafters, producing award-winning, inspirational, and educational videos. Members enjoy unlimited access to classes in painting, drawing, sewing, quilting, cake decorating, knitting, crochet, and more. Creativebug was formed in 2012 and is based in San Franciso, California.

Buy -