1. Home >
  2. M&A >
  3. Add-on Acquisition >
  4. United Kingdom >
  5. Godrej Acquires Keyline Brands

M&A Deal Summary

Godrej Acquires Keyline Brands

On October 31, 2005, Godrej acquired consumer products company Keyline Brands

Acquisition Highlights
  • This is Godrej’s 1st transaction in the Consumer Products sector.
  • This is Godrej’s 1st transaction in the United Kingdom.

M&A Deal Summary
Date 2005-10-31
Target Keyline Brands
Sector Consumer Products
Buyer(s) Godrej
Deal Type Add-on Acquisition

Target

Keyline Brands

Hounslow,, United Kingdom
Keyline operates in the household and personal care space and its portfolio includes a number of important niche brands like Cuticura, Aapri, Inecto and Touch of Silver.

Search 214,107 Deals Now

SEARCH BY

  • Buyer Type (PE or Strategic)
  • Deal Size ($10M to $10B+)
  • Sector (60 Sectors)
  • Deal Type
  • Geography
  • & More

Try Free

Buyer(S) 1

Buyer

Godrej

Mumbai, India
Category Company
Founded 1897
Sector Consumer Products
Employees2,962
Revenue 142.8B INR (2025)
DESCRIPTION

Godrej is a manufacturer of household care products. Godrej was founded in 1897 and is based in Mumbai, Maharashtra.

DEAL STATS #
Overall 1 of 13
Sector: Consumer Products M&A 1 of 12
Type: Add-on Acquisition M&A Deals 1 of 5
Country: United Kingdom M&A 1 of 1
Year: 2005 M&A 1 of 1
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2010-03-13 Tura International

Victoria Island,, Nigeria

Tura, a household name in many African markets, company that manufactures and distributes a range of products including soaps, moisturising lotions and skin-toning creams. Its medicated bar soap is amongst the top three in its category in Nigeria.

Buy -
Mergr

Solution for

Product

Company

Legal