M&A Deal Summary

Globo Communications and Participations Acquires Eletromidia

On May 8, 2025, Globo Communications and Participations acquired marketing company Eletromidia

Acquisition Highlights
  • This is Globo Communications and Participations’ 1st transaction in the Marketing sector.
  • This is Globo Communications and Participations’ 1st transaction in Brazil.

M&A Deal Summary

Date 2025-05-08
Target Eletromidia
Sector Marketing
Buyer(s) Globo Communications and Participations
Deal Type Add-on Acquisition

Target

Eletromidia

Sao Paulo, Brazil
Eletromidia is an out-of-home advertising company. With operations in the transportation, airport, shopping malls and street furniture segments. Eletromidia was founded in 1993 and is based in Sao Paulo, Brazil.

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Buyer(S) 1

Buyer

Globo Communications and Participations

Rio de Janeiro, Brazil

Category Company
Sector Media
DESCRIPTION

Globo Communications and Participations is a media conglomerate, operating across television, digital, and content production platforms. The company manages TV Globo, one of the world’s biggest free-to-air broadcasters, along with pay-TV channels, streaming service Globoplay, and digital media assets. Globo produces and distributes entertainment, journalism, and sports content both domestically and internationally. Globo Communications and Participations is based in Rio de Janeiro, Brazil.


DEAL STATS #
Overall 1 of 1
Sector: Marketing M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
Country: Brazil M&A 1 of 1
Year: 2025 M&A 1 of 1