M&A Deal Summary

Globe Group Acquires elite promotion

On March 19, 2014, Globe Group acquired marketing company elite promotion

Acquisition Highlights
  • This is Globe Group’s 1st transaction in the Marketing sector.
  • This is Globe Group’s 1st transaction in Germany.

M&A Deal Summary

Date 2014-03-19
Target elite promotion
Sector Marketing
Buyer(s) Globe Group
Deal Type Add-on Acquisition

Target

elite promotion

Frankfurt, Germany
elite promotion GmbH is involved in providing promotional services.

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Buyer(S) 1

Buyer

Globe Group

Paris, France

Category Company
Founded 2002
Sector Marketing
Revenue 25M EUR (2011)
DESCRIPTION

Globe Group is a non-media communications company specialising in below the line and direct consumer marketing (‘street marketing’, events organisation, point of sale marketing, sales force outsourcing and free press distribution). Globe Group was founded in 2002 and is based in Paris, France.


DEAL STATS #
Overall 1 of 1
Sector: Marketing M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
Country: Germany M&A 1 of 1
Year: 2014 M&A 1 of 1